Business to Business Market Research in China - Part I商业对商业市场在中国的研究-第一部分
Across industries, it is noticeable that the type of research commissioned is markedly different from the situation in Europe and North America. 横跨工业,值得注意的是,研究类型委托是明显不同的情况,在欧洲和北美洲。 In the West, research reflects the objectives of companies operating in mature markets, who want to establish customer loyalty, achieve differentiation through branding, monitor the satisfaction of their employees, develop new concepts or segment their target audience… 在西方,研究反映了目标公司的经营,在成熟的市场,谁要建立客户忠诚度,达到分化,通过品牌,监察满意他们的雇员,开发新的概念或部分自己的目标受众…
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