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Beijing Olympic Sponsorship’s A Waste北京奥运赞助商的一种浪费

May 1st, 2008  by China Business Success Stories 2008年5月1日,由中国企业成功的故事

北京奥运赞助商的一种浪费 While massive amounts of money is being spent on marketing in the run-up to the Olympics to capture China 250 million strong emerging middle class, unfortunately most marketing campaigns are failing to deliver the results that the sponsors like Coca-Cola or Adidas were hoping for. 而大量的钱是被用在市场营销,在运行到奥运会捕捉中国2.5亿强烈新兴的中产阶级,最不幸的营销活动是未能向巴勒斯坦人提供的结果是,提案国像可口可乐或阿迪达斯希望通过。 My latest piece looks at the effectiveness of Olympics sponsorship and … 我最新的作品看的成效,奥运会赞助和… …

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