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Áß±¹ÀÇ °ø±Þ ¿¬¼â´Â ¸·´ë±â¸¦ ¿Ã¸°´Ù: ºÎ III

2008³â 4¿ù Á¦ 21 Áß±¹ »ç¾÷ ¼º°ø´ã¿¡ ÀÇÇÏ¿©

¼±¿¡ ÀÖ´Â ´ç½ÅÀÇ °ø±ÞÀÚ¸¦ ¾òÀ¸½Ê½Ã¿À

·¯¼¿ BeronÀÇ

Áß±¹¿¡ ÀÖ´Â ¼±¿¡ ÀÖ´Â ´ç½ÅÀÇ °ø±ÞÀÚ¸¦ ¾òÀ¸½Ê½Ã¿ÀAlfred Dunhill°¡ Àü¹®È­ÇÏ´Â ¼­ºñ½º¸¦ ±×°ÍÀÇ °í°¡ Á¦Ç°À» Ãë±ÞÇÏ´Â ÇÊ¿ä·Î ÇÏ´Â µ¿¾È, Haier ±×·ì ÇÊ¿ä¿Í °°Àº Å« Á¦Á¶ÀÚ´Â ±×µéÀÇ °ø±ÞÀÚ¸¦ Ãë±ÞÇϱâ À§ÇÏ¿© Àü·«À» Àü¹®È­ÇÑ´Ù.

Gartner ¿¬±¸ Çй®¿¡ µû¸£¸é °ø±ÞÀÚ °ü°è °ü¸®°¡ Áß¿äÇÑÁö ¿Ö¿¡ ´ë·«, °æºñÀÇ ´ë·« 50%¸¦ À§ÇÑ Á¶´Þ ºñ¿ë °èÁ¤. È£¸®È£¸®ÇÏ °æÇâÀÌ ÀÖ±â Á¦Á¶¿¡ ÀÖ´Â ÀÌÀ±ÆøÀÌ ¶§¹®¿¡, ±¸ÀÔ ºñ¿ë¿¡ ÀúÀåÇÒ °ÍÀÌ´Ù µ¿±âÀ¯¹ßÀº ¾ÆÁÖ ³ô´Ù.

ºñ¿ë °¨¼Ò½Ã۱â À§ÇÏ¿©, È¿À²¼ºÀ» °³·®ÇÏ°í ´Ù¸¥ »ç¾÷ ´ÜüÀÇ È£ÀüÀûÀÎ ÆÇ¸Å ¼ºÀåÀ» Áö¿øÇϱâ À§ÇÏ¿© ºñ±³¸¦, Haier Á¶´ÞÀº IBM¿¡°Ô ¼¼°èÀû »ç¾÷ ¼­ºñ½º ¹°¾ú´Ù, ±×µéÀ» À§ÇÑ Á¶´Þ Àü·«À» °³¹ßÇÏ´Â SCM Á¶´Þ ÆÀÀ» ¾òÀ¸½Ê½Ã¿À. Haier¸¦ ±×µéÀÇ »ç¿ëÀ» À§ÇØ, IBM´Â Áß±¹¿¡ ÀÖ´Â Á¦ÀÏ °ø±Þ ¿¬¼â »ó´ã Çùµ¿ÀÚ¸¦ À§ÇÑ CHaINA »óÀ» ¹Þ¾Ò´Ù.

Haier ±×·ì, ÃÖ°í 10°³ÀÇ ¼¼°èÀûÀÎ ±â±¸ °ÅÀÎÀÇ ÇÑÀ¸·Î Æò°¡µÇ´Â Áß±¹ ȸ»ç´Â, °³ÀÎ ÀüÀÚ°øÇп¡, ¹é»ö »óǰ À̵¿ ÀüÈ­ ¹× ÄÄÇ»ÅÍ¿¡°Ô¼­, ¸ðµÎ¸¦ ¸¸µç´Ù. ±×µéÀº ¼¼°è ½ÃÀåÀ¸·Î È£ÀüÀûÀ¸·Î È®ÀåÇϰí ÀÖ´Ù.

IBM´Â °´°üÀûÀ¸·Î¿¡ °ø±ÞÀÚ Æò°¡ ¸ðÇüÀ» ±×¸®°í Á¤È®ÇÏ°Ô ¹Ý¿µÇÑ´Ù °ø±ÞÀÚ ¼º°ú¿Í ±â´ÉÀ» °³¹ßÇß´Ù. °¢Á¾ °ø±ÞÀÚ °³¹ß Àü·«°ú ¿¬°áµÇ´Â ¼¼°èÀûÀÎ Á¦ÀÏ ¿¬½À ¼öÁØ¿¡ HaierÀÇ Á¶´Þ °ø±ÞÀÚ °ü¸®¸¦ º¯Çü½Ã۱â À§ÇÏ¿© µµ¿ò ¹Þ´Â ±×µéÀÇ ¸ðÇü.

"IBM'´Â Àü·«ÀÇ Haier¸¦ À§ÇÑ À̵æ," ¸»Çß´Ù JC ÀÌ, IBMÀÇ ¿¬±¸ °èȹ ´ã´çÀÚ¸¦ ±×µé¿¡´Â Áö±Ý °ø±ÞÀÚ¿¡°Ô ÁÖ´Â ¸ÂÀº KPI ¹× Àû´çÇÑ ¾ç Ç¥½Ã°¡ ÀÖ´Ù ÀÌ´Ù.

The three-year master plan for the procurement strategy, covered the entire procurement process, with the first phase involving the design and implementation of a Supplier Relationship Management (SRM) plan.

The next step, a Strategic Sourcing Project will be launched in January 2008. The focus will be on installing advanced strategic sourcing methodology and processes through a pilot category. The result is expected to achieve considerable cost savings.

Further explaining their approach, Lee pointed out that before IBM¡¯s strategy initiative, ¡°Haier was only focused on direct procurement; we will also implement indirect procurement innovation.¡± Indirect procurement refers to corporate wide spending on office furniture and other items that are not purchased centrally. ¡°Our target is to save at least 10% of the procurement cost in the direct procurement category,¡± said Lee. In a company the size of Haier such cost savings are nothing to laugh about.

Russel Beron, Chaina Magazine

This is the third part of the Chaina article ¡°Learn lessons from some of the leading companies in China¡±. Next week we will publish the fourth part. Read part I and part II.

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