ワンストップ贅沢な兵站学の解決

ラッセルBeron著

薬剤のサプライチェーンに類似した、贅沢な商品に自身の複雑さがある。

数年前まで、中国の贅沢な商品の配分は洗練されたマーケティング、配分およびサプライチェーンマネージメントの作戦についての少し知識の国有会社によって制御された。 WTOの責任の下で、アルフレッドDunhillのような会社が2003年に中国の彼らの自身の店を開けることは許された-問題は持たなかった中国大陸のための有効な配分および兵站学の解決をだった。

それらは香港の兵站学のサービス・プロバイダ、Kerry EASに回った。 、それらを本土の市場を書き入れるために助けるように以前国家安全保障局Kerryの兵站学とEAS間の合併から形作られる、Kerryによってによって所有される航空貨物ビジネス得られるEAS。 EASを得ることはKerryが中国の広範な分布ネットワークにアクセスするようにした。

仕事のKerryのためにEASはアルフレッドDunhillと、与えられた最もよい3PLサプライチェーンの提供者のための賞にCHaINAの今年の頂上をした。 Kerryに流通センターがKerryのに」香港の南アジアの本部ある、大きく贅沢なブランドの会社Richemontの子会社であるアルフレッドDunhillを含む方法で多くのFMCGの顧客がある。 Dunhillによって成功によって、Kerryは中国の顧客の中のZaraそしてH&Mと同様、Richemontの他のブランドを数える。

“We offer Dunhill a one-stop solution,” explains Kevin Lam, who manages Kerry’s fashion logistics division. “We pick up their cargo at the DC in Hong Kong and air-freight it to China through our freight-forwarding branch. Upon arrival of the flight, we register their cargo in the Waigaoqiao free-trade zone. We also help with packaging, storage and labeling for Kerry. Upon receipt of the goods, the local retailer can see the availability of the goods on the system. We also operate the order system and handle the pick and pack. Most of the shipments are handled automatically by the system. It’s an auto replenishment system which requires no manual ordering.”

From state owned to market driven

Alfred Dunhill first started its business in China through 3rd party sales channels without self-owned shops. Since partnering with Kerry in 2005, it now has 39 self-owned stores and 27 wholesale stores, which increased from 28 and 19 in 2005.

“Only a few years ago, state owned enterprises (like China Resources Company) used to do distribution for luxury products,” comments Lam. “These SOE’s used to handle all the marketing and distribution of the products, but didn’t do it that well.

End-to-end solutions - including transport and handling, storage, labeling as well as customs, import duties and taxes - such as Kerry offers to Dunhill with full supply chain visibility, are rare in China.

According to Lam, companies like Dunhill are willing to pay for this kind of service as it removes a lot of potential headaches. “Kerry has the economy of scale as well as the credibility to handle everything for the customer.”

Kerry offers much more than an off-the-shelf logistics solution. “For a 3PL to be a good contract logistics provider, we have to work with our customers in developing new models to cope with the requirements of the market. We are more like a consultant providing customized solutions.”

Russel Beron, Chaina Magazine

This is the second part of the Chaina article “Learn lessons from some of the leading companies in China”. Next week we will publish the third part.
Read part I.