Similar to the pharmaceutical supply chain, luxury goods have their own complexities.

Until a few years ago, distribution of luxury goods in China were controlled by state owned companies with little knowledge about sophisticated marketing, distribution and supply chain management strategies. Under WTO commitments, companies like Alfred Dunhill were allowed to open their own stores in China in 2003 – the problem was they didn’t have an effective distribution and logistics solution for mainland China.

Read the rest of “China’s Supply Chain raises the bar – Part II” or post a comment >>