Protection vs. Enforcement: Where to start your China IPR Strategy? Part II
To maintain the exclusive rights to IP, an organization must have the mechanisms in place to guarantee continued protection.
First of all, someone must ensure that registered IP rights maintain their validity. Trademarks are registered for 10 years at a time, thus registrations should be extended before the ending of such a validity period. Failure to do so will result in the loss of all exclusive rights to the trademark …
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