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: IPR ? i

27- 2008

: , IP,

Maarten Roos

pervasiveness , . trade-related () , . , , , . , , , .

, , , (IP) .� IP , . , , IP .

- IP. , IP, IP , , .

IP IP. IP , . . , IP .

IP one . , off-guard.

IP . IP . Furthermore, - , . , IP IP ( ) , ( ). , IP .

IP :

(1) , , - ;
(2) and/or ( .com, .cn .com .cn);
(3) , ;
(4)
(5) , , , webpages ;
(6) , , .

. , ( publicized ), . .

, . , , infringing , , latter . , .

. .

, .