Luxury Brands in China: Part IV
Luxury retailing in China clearly presents tremendous opportunities, but also risks and challenges. In addition to heightening competition as is common among emerging markets, the most significant and relevant of challenges for luxury brands concern Intellectual Property Rights (IPR) regulations, the time frame for a return on investment, low luxury brand awareness, booming Chinese tourism and limited retail infrastructure.
Read the rest of “Luxury Brands in China: Part IV” or post a comment >>
To be notified of new entries by email, simply enter your email address on the top left of this page.
