Luxury Brands in China, Part II

March 4th, 2008  by China Business Success Stories

Luxury Brands in China, Part IIWhile hard work and plain living have been revered virtues of the Chinese people for generations, there has been a growth in demand for foreign-branded or imported goods. But running counter to the growing habit of consumption in China is the traditional propensity to save. Though luxury consumption is growing, for most the dominant social idea is still prudent consumption and undertaking no more than you can perform.

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