由安德魯・ Hupert 

在中國新年之前，我是在上海銷售會議，歐洲公司所有者談論崗位假日銷售投射。 談話所有是「新的，創新，在箱子外面」，但步行是所有關於做同一件老事仅更大並且/或者更加便宜。 我是對這圈地以前。 某些昂貴的新的營銷主動性被放入地方6個月前在哪裡對并且死。

如果是平直箭頭經理嘗試一些「在箱子外面」認為在中國的您您需要一個戰略為測量和認可成功進入早期。 您最重要需要避免揮霍您的投資通過太及早拔出插頭。

這也許幫助的有些想法：

我不是那些當中的一個「創新或死」人。 我喜歡推測什麼運作和更做它-更好，更加便宜-快速地。 有時那重創和清洗房子的手段。 有時它意味精煉和去除瓶頸。

但假設您去并且嘗試了新的事。 報償計劃。 一場廣告戰。 一個運行的結構。 一個產品。 一個品牌。 您有想法。

5個創新想法為1,000,000位最後結果經理：

Out-of-the-box thinking is expensive, risky and uneven. You have to manage and budget accordingly. Top managers aren’t going to innovate and develop new operating procedures on their lunch hour or weekends. It’s an investment. That means risk and return. You have to strike a rational balance and live with the choices you make. Innovation ain’t for wussies.

People resent the barrier-breaker and will try to make his efforts fail. First, make sure that YOU are not this guy. (Lot’s of interesting ideas get squashed on impulse by managers JUST LIKE YOU.) Then, prepare to intervene and use the force of your soft power as well as policy to give your innovation time to work. Informal support is almost as important as budget and manpower.

Exceptions have to made – budgeting, expenses, quotas, standard operating procedures. This is messy, and can definitely lead to resentment and internal combat — especially when one team is following a different business model. Hard-ass managers hate exceptions. Tough. If you don’t get messy, you’ll never build anything new.

Scheduling has to be flexible. Similar to #3, but oh, so much more difficult. China is notorious for scheduling and timeline nightmares. It always seems that 3 wheels are ripping at the pavement while one is stuck in reverse. I’ve tried yelling, “Just fix it!” in a variety of tones, volumes and speed. Doesn’t work. Also, beware of calling a job finished at the 75% mark. If you take your eyes off the ball too soon you might have problems.

It needs to be ramped up if it works. This can be the trickiest part. Let’s say your new sales approach or product development is a success. Now what? Some of you are in industries that demand constant change – but others of us tend to get paid well for doing what works well. It’s that second group that needs this last warning: if ANY new innovation works, it’s just a matter of time before it becomes industry standard. If you figured something out early then that’s a competitive advantage. If you react too late – that’s a competitive weakness. Have a plan for success.

Andrew Hupert, ChinaSolved