An outstanding successful executive in North America, not in China
The Bora launch was the most successful new car launch in China’s automotive history. FAW/VW couldn’t make them fast enough.
The Germans, still hurting over not getting their advertising agency, were really smarting because DMG was not following their global policy for advertising and marketing style and format. Yet, sales were phenomenal…
To be notified of new entries by email, simply enter your email address on the top left of this page.



































