An outstanding successful executive in North America, not in China

February 18th, 2008  by China Business Success Stories

An outstanding successful executive in North America, not in ChinaThe Bora launch was the most successful new car launch in China’s automotive history. FAW/VW couldn’t make them fast enough.

The Germans, still hurting over not getting their advertising agency, were really smarting because DMG was not following their global policy for advertising and marketing style and format. Yet, sales were phenomenal…

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