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以為特色:
中國的供應鏈培養酒吧-第II部分
直到幾年前,豪華物品的發行在中國由國有公司控制以一點知識關於老練營銷、發行和供應鏈管理戰略。 在WTO承諾之下, 2003年公司像Alfred Dunhill在中國允許開設他們自己的商店-問題是他們沒有一種有效的發行和後勤學解答為中國大陸。
中國的上升的零售市場
The subprime debacle has rattled retail sales in the U.S., forcing many companies to downgrade sales estimates as consumers shy away from checkout counters. Luxury retailers and credit-card companies in the U.S. have recently reported bearish projections for the coming quarters.
China, however, is a retail market on the rise. In 2007 China posted 17% growth in retail spending.
Read the rest of “China’s Rising Retail Market” or post a comment >>
The impact of cultural difference when entering the Chinese market
Chinese market has been a highly preferred market for many organisations worldwide in the past twenty years. However, it is not an easy market to penetrate. Australian companies are among those Europeans and Americans who have been tackling the market with little positive results. One primary reason is that they do not appreciate the important role and impact of Chinese culture.
Betting on the Dragon: Chinese investor behaviour
Most of the commentary on the Shanghai market depicts the average Chinese investor as unknowledgeable and following the herd. However, a recent study that we’ve (kapronasia) just completed with Amber shows that individual Shanghai A-share investors are actually much more market savvy than commonly thought.
Read the rest of “Betting on the Dragon: Chinese investor behaviour” or post a comment >>



































