由Katherine · Miles小山

商业领袖在许多领先世界的品牌之后长期被说服了能持续力报告的好处。

80%名列前茅15个企业星期全球性品牌发布根据全球性报告的主动的能持续力的能持续力报告报告指南，并且超过1000组织宣称他们的指南的义务收养全世界。 案件是不同的在中国，多数公司未听说概念，不了解它的好处和一定不知道关于GRI指南。 但事改变。 中国，著名为它的出口，最近进口了想法。

能持续力报告是一个相对地新的概念为企业。 它有时也称三倍底线，非财务，或者公司的社会责任报告和它提到正式透露信息关于他们的社会，环境和经济实绩的组织。

在90末期涌现的报告的这个类型在美国和欧洲，以回应要求由外在赌金保管人(例如社区、非政府组织和消费者)为更加伟大的责任和透明度由公司关于影响他们的问题。 同时，内力(例如雇员、投资者，高级管理)在组织之内也开始认可能持续力报告的价值和企业事例在它之后。 More recently the global policy debate around sustainability issues has reinforced the need for companies to use sustainability reporting to communicate their progress towards reducing their social, economic and environmental impacts, and innovating around new opportunities provided by a commitment to a more sustainable future.

While the concept of sustainability reporting surfaced 10 years ago, in China sustainability reporting is in its infancy but steadily growing. A study on sustainability reporting in China by SynTao found that 18 enterprises published reports in 2006, three times the number published in 2005. External stakeholders including foreign investors have been pressuring companies to disclose their sustainability performance. Within China, the Central Development and Reform Committee and the Shanghai and Shenzhen stock exchanges have urged state owned enterprises and listed companies to publish a sustainability report.

The latest environment incidents and product safety scandals involving Chinese companies have also shifted the attention within the business community to begin managing these risks. They are beginning to identify both internal and external benefits of moving towards sustainable business models and reporting is an important element of these newly emerging management systems.

More companies recognize that the process of producing reports enables them to internally identify operational shortcomings, inefficiencies, and potential risks, which is the first step towards their resolution and mitigation. Gathering sustainability information appeals to budget holders who look to save money in order to deliver shareholder value. Information gathered through this process also facilitates the benchmarking of company performance. This information can be used as an internal management tool, but also externally to bring brand and reputation benefits.

Risk disclosure and transparency builds customer confidence in a company’s brand, products and services. It gives companies a competitive edge - some businesses even attribute increases in their market share and increased profits to their approach to sustainability. It can also improve a company’s access to capital because the investment community trusts companies who openly present sustainability information. While other companies in China are involved in product recalls due to safety concerns, promoting sustainable credentials is a way for other companies to differentiate their business proposition. In the global market place sustainability reporting is a way to convince consumers, regulators and investors that Chinese companies uphold the same values as their US and European counterparts. It can be a tool to fix the damaged “Made in China” brand.

As the benefits of sustainability reporting have become more widely recognized, and with growing numbers of reporting companies worldwide, a framework for reporting has become a necessity. The Global Reporting Initiative (GRI), a multi stakeholder network and a collaborating centre of the United Nations Environment Programme, has pioneered a global sustainability reporting framework. At the heart of the Framework lie the Sustainability Reporting Guidelines – first issued in 2000, then 2002, and finally the third iteration (G3 Guidelines) were released in 2006. These Guidelines facilitate transparency and comparability among companies that use it.

In addition, to the universally applicable core Guidelines the framework contains Sector Supplements which contain specialized reporting guidance for companies in various industry sectors – such as mining and metals, automotive, and retail and apparel, in response to the unique sustainability challenges they face. To date more than 1000 organizations, including many of the worlds leading brands, have declared their voluntary adoption of the Guidelines. Consequently the G3 Guidelines have become the de facto global standard for reporting.

But who gives GRI the authority to set these standards? The Guidelines and Sector Supplements are produced through a consensus-seeking process with stakeholders drawn globally from business, civil society, labor, and professional institutions. So it is not GRI itself who sets the standards, rather a cross section of global stakeholders who share the vision that reporting on economic, environmental, and social performance by all organizations should become as routine and comparable as financial reporting. GRI’s role is as a convener of this process. GRI facilitates consensus among geographically and sector representative groups with various levels of reporting expertise. These groups convene to develop the various elements of the reporting framework. Their work also must undergo a public comment process, and eventually be approved by the various governance bodies, including the Board of Directors and the Technical Advisory Committee, that oversee the GRI and its due process.

The resultant G3 Guidelines are a free global public good and have been translated into many languages including Mandarin. The G3 Guidelines are exactly that, guidelines to help organizations identify which indicators they should be reporting on. For companies new to reporting, the best place to start is seeing whether data is already being collected on any of the recommended indicators. Initially, prioritize which indicators meet the disclosure requirements demanded by stakeholders interested and most relevant to the sector.

It is evident that there is a change in the thinking about how business is conducted in China. Just as in other parts of the world, as businesses recognize the benefits of disclosing their sustainability performance especially to strengthen the “Made in China” brand; reporting is only going to gain in popularity in the country. As companies voluntarily start to report this information, the GRI G3 Guidelines provide the best place to begin this process.

The G3 Guidelines can be accessed free of charge in English and Mandarin, as well as other languages, via the GRI web portal www.globalreporting.org. Hard copies of the G3 Guidelines can also be ordered on line at cost price plus postage and packing.

Katherine Miles Hill, Communications Coordinator at Global Reporting Initiative