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中国BPO产业的秘密武器

2007年10月29日由中国企业成功案例

由Arijit Sengupta

采购产业中国我有持续的赌注与偶然汉语的我的COO安非他命药片。 他相信中国业务流程采购(BPO)产业在今后几年里将吃印度的午餐。 印第安企业精神和创新将帮助印第安BPOs敲打所有竞争者包括中国人另一方面的I总确信。 直到最近,我未曾担心我也许实际上丢失赌注。 一次最近交谈与先生。 Roc杨(CEO 中国数据小组主导的中国人BPO)迫使我第一次承认或许安非他命药片可能终究赢取赌注。

先生。 杨提高了几个原因为什么中国在BPO竞技场也许击败印度。 我以前听见了的其中一些原因: 降低雇员周转率、更低的有效的薪金和更好的基础设施。 当中国也许今天有这些好处,或者时印度能随着时间的过去对他们演讲(和在更好的基础设施情况下)或中国将面对和一样它自己的BPO产业进一步开发的问题(和在雇员搅动情况下)。

某些竞争因素先生。 杨被培养(例如能力提供端到端服务或复杂运作程序)为他的具体公司,但我很可能是合法的不可能想象他们对所有中国BPOs是真实的。 而且,我可以想象交谈与会培养确切因素和竞争优势一样印地安人享受印第安BPOs的CEOs。 An analysis of who is right is beyond the scope of this blog. Most probably, only time will tell who is right on this issue.

One point that Mr. Yang highlighted however may turn out to be the secret weapon of the Chinese BPO industry. Contrary to popular perception, the Chinese BPO industry has existed for many years and quite possibly is as old as the Indian BPO industry. The reason that the Chinese have stayed under the radar is that they primarily serve the Chinese market. As Mr. Yang pointed out, because their customers are also Chinese they could never count on labor cost differentials as a critical factor in their business. Thus, out of necessity, they have had to be incredibly cost conscious. He believes that because the Indians have enjoyed a large labor cost differential relative to their customers, they have been much less labor efficient than the Chinese BPOs.

I must admit that many Indian BPOs often have an attitude that labor is cheap so we can always throw a lot of bodies at any problem. This has in many cases led to inefficient use of labor. If Chinese BPOs have truly figured out a way to be profitable in the absence of a labor cost advantage and are now shifting their attention to the US market then Indian BPOs may have cause for concern. An industry that is used to running lean and mean in their own country would have a huge advantage once they gain the additional advantage of the labor cost differential between China and the US. Look out India!

In reality, if the Chinese BPOs can truly bring labor-efficient solutions to the market, that would only spur Indian vendors to respond similarly. Due to the high employee churn rates and salary increases, Indian BPOs have already started to become more labor efficient. The entry of labor-efficient competitors from China would only accelerate the trend. I would expect to see even faster efficiency and accuracy improvements primarily via the adoption of new technologies and consistent processes across customers. This competition from China may just help spur the Indian vendors to the next stage in their evolution.

Arijit Sengupta, the Rational Outsourcing Blog and CEO, BeyondCore, Inc.

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