由Marco ・ Hoekstra

在世界，大家被說服市場可能只增長，戰鬥打開為市場份額。 有足够的金錢可利用，但困難是如何花費它用它可能帶領維護或市場份額成長的方法。

全世界保險業必須應付很多新的國際章程保護顧客和投資者。 在這些所謂的新興市場上它有時似乎，好像總需要依從這些章程。

我已經幸運地看事物改變在該年我在中國。 在保險業之內我越來越遇到「操作管理員」，為了大多數它仍然是發現一個地方的奮鬥在組織，因為通常這是以前未被履行的一個新的角色。

他們艱苦運作得到更多夾子後面和中間辦公室過程。 他們在變換後面辦公室運作從費用到利潤中心。 想像靈活和高質量後面辦公室操作。 怎麼您認為這可能有益於您在您的為市場份額的戰鬥…

許多人總說漢語是價格敏感。 我學會沒有這樣事像「中國人」，因此保證您有一張清楚的圖片在您的客戶小組和設法服務他們要的他們用方式。 有需求高服務和是願意的薪水為它…的一個迅速發展的小組漢語，是您的客戶？

In Dutch there is a saying “being well prepared is already half the job”, so if you really believe in the opportunities for China. If you believe that the growth will continue, that the people in China will further develop themselves. Make sure to be prepared.

There are enough examples in the western world of companies doing so well in their marketing and sales efforts that it finally killed them. If you cannot handle to manage the large amounts of applications in time for example, your clients will be unsatisfied and will go to your competitor. So only investing in marketing and sales is not enough, your back and mid office is part of your offering!

So having grip on your operations is key to make sure the positive effects of your marketing and sales activities can also result in market share and profits for the long term. At the same time it will give you a better insight in your organization and therefore it will become easier to comply with all sorts of regulation. Another important side effect will be that you can make more effective use of the talent in your organization, for a country like china where talent is hard to find a very interesting side effect…

A company that I came across a couple of years ago is focused on Ops management and have develop a whole set of tools especially for the service industry. See www.activeops.com for more information.

Marco Hoekstra, Talent&Pro