由Marco · Hoekstra

在世界，大家被说服市场可能只增长，战斗打开为市场份额。 有足够的金钱可利用，但困难是如何花费它用它可能带领维护或市场份额成长的方法。

全世界保险业必须应付很多新的国际章程保护顾客和投资者。 在这些所谓的新兴市场上它有时似乎，好象总需要依从这些章程。

我已经幸运地看事物改变在该年我在中国。 在保险业之内我越来越遇到“操作管理员”，为了大多数它仍然是发现一个地方的奋斗在组织，因为通常这是以前未被履行的一个新的角色。

他们艰苦运作得到更多夹子后面和中间办公室过程。 他们在变换后面办公室运作从费用到利润中心。 想象灵活和高质量后面办公室操作。 怎么您认为这可能有益于您在您的为市场份额的战斗…

许多人总说汉语是价格敏感。 我学会没有这样事象“中国人”，因此保证您有一张清楚的图片在您的客户小组和设法服务他们要的他们用方式。 There is a fast growing group of Chinese who demand high service and is willing to pay for it…, is that your client?

In Dutch there is a saying “being well prepared is already half the job”, so if you really believe in the opportunities for China. If you believe that the growth will continue, that the people in China will further develop themselves. Make sure to be prepared.

There are enough examples in the western world of companies doing so well in their marketing and sales efforts that it finally killed them. If you cannot handle to manage the large amounts of applications in time for example, your clients will be unsatisfied and will go to your competitor. So only investing in marketing and sales is not enough, your back and mid office is part of your offering!

So having grip on your operations is key to make sure the positive effects of your marketing and sales activities can also result in market share and profits for the long term. At the same time it will give you a better insight in your organization and therefore it will become easier to comply with all sorts of regulation. Another important side effect will be that you can make more effective use of the talent in your organization, for a country like china where talent is hard to find a very interesting side effect…

A company that I came across a couple of years ago is focused on Ops management and have develop a whole set of tools especially for the service industry. See www.activeops.com for more information.

Marco Hoekstra, Talent&Pro