The Internet Marketing Situation In China
Recently I had breakfast with a friend in China. He asked me about the Internet, “Why should my company go on the net?” An easily answered question I thought, but there was more to it.
He totally trusted the Internet and believed that it can help his company achieve a lot in brand awareness and image. So, why the question? Turns out that the rest of his organization was not convinced of what the Internet can achieve and he is the only one who wants to go online. His next questions were, “What is the Internet interest in China?”
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