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Pida a Colin Friedman asesoramiento de experto de China

5 de octubre de 2007 por historias del éxito del negocio de China

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Experto de ChinaLa mudanza a China es un desafío grande. ¿Quién va a aconsejarle encendido si alquilar o comprar una casa, cómo construir una red, y dónde encontrar la Cámara de Comercio? Colin Friedman ha estado en China desde 1998 y sabe todos sobre estas cosas. Para dos y una mitad de los años ahora, él ha estado dirigiendo su propia compañía - Ltd internacional experto de China - en lo que él llama `que consigue la gente comenzada': ayudándole utilice su maestría al mejor de China.

Sepa el mercado
Informarse antes de mover a un diverso país se parece lógico. Sin embargo Colin Friedman ha satisfecho a muchos expats y compañías que han fallado en su preparación. Especialmente en los sectores donde está implicada la tecnología: “Están trayendo sus productos de alta calidad a una sociedad que esté preparada para aceptar el `bastante bueno', más bien que estado plus ultra. Un país en el cual los ingresos medios son tan bajos que la gente no tiene simplemente ingresos disponibles. Por supuesto, a tiempo estarán interesado en calidad superior, pero ahora prefieren copiar su tecnología, hágala más barata así haciéndola dura para que su compañía compita en este campo que juega desigual.

Yin Yang
“Usted también tiene que considerar que China es un país muy grande, con muchos de diversidad. Polarity is probably the best way to characterize the China-vibe. Meaning that you will never be able to completely ‘catch’ it. Huge differences range from North to South, from countryside to city, from rich to poor, from today to tomorrow. Remember, it is as complicated as it is Yin Yang: different sides do not necessarily fight each other, they are usually complementary."

Seniority
More particulars in doing business with the Chinese? “I know a company that had contacts with a government agency, but did not maintain their relationship very well. All of a sudden, they had to deal with changed legislation and contracts; slowly but surely they were losing control over their company. In most cases, a contract is of no use. Entertaining a close personal relationship with your business partner is crucial. However, this demands time, support and experience. Do not send a junior to China to represent your company. You need all the experience you have got. And the most important ingredient for having success in business in China, is a smile on your face.”

Dry the Cup!
Speaking of ‘faces’, the biggest China-howler Colin can think of can occur daily. "The Chinese have an alcoholic drink called Baijiu (lit. white wine). It looks like water, but normally has an alcohol content of not less than 65%. ‘Ganbei!’ they say, toast after toast after toast, downing the drinks in one go. And because you are the foreigner, everybody will toast you and you will end up drinking a lot more than they do. Be warned though, drinking Baijiu should not be taken lightly. DO NOT try to keep up with the Chinese! They will understand if you point out that you are not used to this drink, and by doing so you will survive dinner and drinks just fine. Do not sacrifice your liver for business.

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