美國夢在中國
山姆Flemming的第一經驗與中國是以一家中美軟件公司，他在美國訓練中國雇員生活。 幾年後Flemming，完全輕鬆自在公共關係和公司通信，建立他自己的公司： 互聯網研究為美國公司。 他的啟發的來源？ 公司和他們的產品在互聯網論壇和blogs享受的史無前例的宣傳。 「這是一件大事。 它不是僅數以萬計消息，它是十倍成千上萬。 寫由真正的人民，分享真正的經驗關於真正的品牌，產品和服務。「與他的中國共同創立者和什麼的隊一起他喜歡告訴`互聯網口頭表達分析員』， Flemming現在跑CIC，提供研究和咨詢專門研究的公司根據消費者談話對BBSs和blogs。 我們是熱切請求他的經驗。
「當然，是先驅總是挑戰。 沒有指南，沒有模型，沒什麼關於這產業。 我們可以只依靠我們的經驗和知識。 政府這裡在上海雖則總是非常支援的往新動議，往創造新的工作的人。 我們有好經驗。 并且也有巨大好處在作早期工作在： 我們由每個步驟開發我們採取的事實，意味著我們是 靈活。 因為這個地方是那麼快速地，生長和改變那進來有用。 當我首先來這裡我在浦東曾經設法計數所有建築用起重機，并且我不可能成功。 現今計數摩天大樓已經是堅硬的! 發展的速度是绝對難以置信的。「
Headhunting戰術
Just like other (Chinese) companies who depend on highly educated personnel, CIC experiences challenges in finding qualified employees as well. However, "one of the key criteria for hiring is enthusiasm for what we are doing. We used to apply the classic means to get to new employees: through advertisements on HR sites, and headhunters. We found that these agents weren’t able to represent us as they didn’t really understand our industry. So we have come to use other tactics that work very well. The people we need are often active bloggers themselves, and we happen to have the software that enables us to find them. We now invite interesting candidates ourselves instead of leaving it to an agent, to make sure we get introduced properly."
Passion for people
Asking Sam Flemming about the main reason he still resides in China, immediately puts a smile on his face. "I’m very thankful to the people who work with me. This business is not about me, it’s about the IWOM analysts and our engineers. They’re the ones who are experiencing the online reality, who come up with new ideas. My Chinese colleagues are all very passionate about learning. They believe that if you work hard, you can do anything, and I know plenty of examples to prove the truth in this. I myself am from the United States. So in a way it’s ironic for me to say: doing business in China ís the new American dream!"
| CIC is the leading Internet Word of Mouth (IWOM) research and consulting firm in China. They help clients make sense of the buzz found on blogs, BBS and other consumer channels. For more information, please go to: www.cicdata.com. |
Printer friendly version of the interview "American Dream in China."
English
Chinese 
