山姆Flemming的第一经验与中国是以一家中美软件公司，他在美国训练中国雇员生活。 几年后Flemming，完全轻松自在公共关系和公司通信，建立他自己的公司： 互联网研究为美国公司。 他的启发的来源？ 公司和他们的产品在互联网论坛和blogs享受的史无前例的宣传。 “这是一件大事。 它不是仅数以万计消息，它是十倍成千上万。 写由真正的人民，分享真正的经验关于真正的品牌，产品和服务”。 与他的中国共同创立者和什么的队一起他喜欢告诉`互联网口头表达分析员’， Flemming现在跑CIC，提供研究和咨询专门研究的公司根据消费者谈话对BBSs和blogs。 我们是热切请求他的经验。

“当然，是先驱总是挑战。 没有指南，没有模型，没什么关于这产业。 我们可以只依靠我们的经验和知识。 政府这里在上海虽则总是非常支援的往新动议，往创造新的工作的人。 我们有好经验。 并且也有巨大好处在作早期工作在： 我们由每个步骤开发我们采取的事实，意味着我们是 灵活。 因为这个地方是那么快速地，生长和改变那进来有用。 When I first came here I used to try to count all the construction cranes on Pudong, and I could never succeed. Nowadays it’s already hard to count the skyscrapers! The speed of development is absolutely incredible.”

Headhunting tactics
Just like other (Chinese) companies who depend on highly educated personnel, CIC experiences challenges in finding qualified employees as well. However, “one of the key criteria for hiring is enthusiasm for what we are doing. We used to apply the classic means to get to new employees: through advertisements on HR sites, and headhunters. We found that these agents weren’t able to represent us as they didn’t really understand our industry. So we have come to use other tactics that work very well. The people we need are often active bloggers themselves, and we happen to have the software that enables us to find them. We now invite interesting candidates ourselves instead of leaving it to an agent, to make sure we get introduced properly.”

Passion for people
Asking Sam Flemming about the main reason he still resides in China, immediately puts a smile on his face. “I’m very thankful to the people who work with me. This business is not about me, it’s about the IWOM analysts and our engineers. They’re the ones who are experiencing the online reality, who come up with new ideas. My Chinese colleagues are all very passionate about learning. They believe that if you work hard, you can do anything, and I know plenty of examples to prove the truth in this. I myself am from the United States. So in a way it’s ironic for me to say: doing business in China ís the new American dream!”

Printer friendly version of the interview “American Dream in China.”

English Chinese