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估计您的风险,计划,然后外购对中国

2007年9月13日由Business中国编辑

由理查· Brubaker

估计您的风险,计划,然后外购对中国最近我在责任公司上很多时间花费有当他们外购通过投资保证他们的供应链时正直在一个坚实质量管理过程,并且这最近导致一位社论作家华尔街日报送了我电子邮件至于为我的关于以下的评论:

“多数,如果不所有,我看了的覆盖面在北京和华盛顿需要集中于角色管理者演奏清洗事。 但我怀疑错过大角色为私人部门。“

“终究没有很多西部公司源头是否在中国有一个主要财政刺激强制执行管理者的质量标准独立? 他们必须在消费者眼里保卫他们的品牌名誉在家,是?“

首先,我完全同意他最初的主张它是需要更多焦点从那些的行动在华盛顿和北京。 实际上给出主要决定制作商在采购是从私人部门,责任主要持票人在私人部门(即。 选择外购)保证物品质量他们的那些人从中国,组分带来或完成。 通过“保证质量”物品我不简单地意味着他们看相当好,或者价格对质量区别是相同,但这些产品被生产,他们在美国。 and being inspected as they would be in the U.S.

With regard to the second question, the correlation between quality and brand is without a doubt positive all levels,and what is so interesting to witness is how many firms will add large amounts of risk (knowingly and unknowingly) to their brands when outsourcing. Luxury, midlevel, and low end brands all try to balance brand image, quality, and pricing at some levels, and there are thousands of brand managers spending billions of dollars every year to create brand identities that will lead to customer loyalty as the desired market segment. From the management/ operational standpoint though the decision to outsource to China is a seemingly pretty easy one:

China is low cost, we can save money, and someone needs to fly to China.

Yesterday!

There is no risk assessment or gut check.. WE NEED NEED TO GO TO CHINA TO STAY COMPETITIVE becomes the company mantra and the supplier identification process begins

With this time being the most critical, the logical steps that firms take should include: evaluating supplier capabilities, capacity, price, quality, pricing terms, value add services, etc., and all of these should be considered as part of any final decision. Additionally to this, firms SHOULD be making visits to any finalists and negotiating on site, asking for production samples, running smaller test order, and taking other measures to ensure that the supplier is living up to their promises. Following the successful identification of a supplier, and negotiations, production runs get underway and inspections take place to ensure the product meets specifications and that failure rates are at acceptable levels. If there is a problem, the buyer will have someone who can work through the issues and make the necessary adjustments..

These are the steps that they have taken in the United States in house when setting up their own supplier network there, and it should be expected that the same process would be followed (with more caution) when doing this in China right? After all, with all those news stories about bad products coming from china in the newspapers and shared over coffee at trade shows, one would think that companies would be more cautious right?

Wrong.

All too often, and the recent headlines are proof of this, low and mid-level manufacturers do not take one or many of the steps… For them, their market advantage is on price, and they look for short cuts… they look to save money… they look to cut out middle men of any sort… and do not recognize that by cutting corners on resources, materials, and processes they are essentially adding what can amount to a catastrophic amount of risk into the system.

The choice to move to China is a commercial decision that is made at various levels of management, and it is the role of these managers to ensure that the right supplier is chosen, that the supply chain produces a product no different than it would in their own factory, and that there are the systems and people in place to ensure that should anything go wrong, corrections can be made. Making spot checks, investigating supply lines, monitoring production samples, packing containers in house, performing multiple tests, etc are all views as expenses rather than investments, and as such many will choose to allow their supplier to “get the job done”. Short term, the company saves money, but what these decision makers have failed to understand is that long term they risk everything.

If nothing else, the recent cases show that one bad container can endanger not only one’s brand, but the very consumers who they have built trust with.

This really is a topic that will permeate the global supply chain as it has moved from a commercial issue to a political one. My goal in posting this is not to out any one company, but to highlight that more focus needs to be placed on how companies assess the risks and then take the appropriate steps. The companies that have ended up in the news saved money short term, but what is important to understand is that they not only outsourced their products, they outsourced their brand management, to their Chinese suppliers.

This is a post that will continue…

Richard Brubaker, All Roads Lead to China

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One Response to “Assess Your Risk, Plan, and THEN Outsource to China”

  1. Dave Pearce Says:

    This is good Richard..and definately on the mark.
    I live and work in China in Zhejiang Province, Taizhou.. I teach advanced and intermediate business english to local clients. Mainly Chinese busnessmen trying to come to grips dealing with western companies - usually American. First basic question; how do I send reports and understand abreviated speech. Second question, how do I handle lead times and shipping information translated from local documentation..Theres a ton of questions. Your advise about short-cuts, definately need to take that on board..This place is not America and they don’t do business like America.!! Small peice of advise to pass on.. if your doing business here, get somebody on the ground here. Don’t expect to deal with it on the phone.. Good luck.. Dave Pearce 再见

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