A cultura do negócio em China é significativamente diferente da cultura ocidental do negócio. A familiaridade com as éticas chinesas do negócio pode ajudar-lhe ao fazer o negócio com o chinês. É aconselhável pagar a atenção às seguintes pontas:

O short do ≺ A e a luz, não empresa, handshake são o começo habitual a uma reunião de negócio. É aconselhável começar a reunião com' conversa pequena' e somente aquele passar em seguida sobre às matérias de negócio. Durante a reunião é habitual dirigir-se a seus colegas chineses com o título que significa seu status: “Professor Chen” ou “Sr. Chen " ou senhorita Chen " com o nome que segue o título que é o sobrenome e não um primeiro nome.

Os cartões de negócio do ≺ devem ser trocados no começo de uma reunião de negócio. Ciao antes da reunião para ter uma fonte adequada dos cartões de negócio - pelo menos 30. Os chineses apreciam quando um lado do cartão de negócio apresentado está no chinês. É muito importante que seu cartão de negócio é gravado no ouro. Em China, este é um símbolo de seus status e prestige. Em aceitar um cartão de negócio de seus colegas chineses, mostre seu interesse olhando de relance nos detalhes do cartão. Pondo o cartão imediatamente em sua carteira ou pasta sem leitura é um insulto unforgivable à cultura chinesa do negócio.

≺ é importante, durante a conversação, estar ciente da cultura do discurso em China. Never say "no". Instead, you can respond with "I’ll look into that" or "I’ll see what I can do in this matter", etc. Do not touch your Chinese colleague; do not even pat him on the shoulder. Make an effort not to use your hands to illustrate your speech (talking with your hands). The Chinese hate this. Try as well to refrain from looking straight into the eyes of your Chinese colleague: this is particularly offensive during a meeting and will offend your Chinese colleagues’ feelings. An offense or insult is a proven formula for failure of the meeting. When presenting your position at a meeting, speak slowly with short pauses between the sentences. It is worthwhile to allow your Chinese opposite number to understand your intentions properly. Never, during the course of a business meeting, refer to a deadline. Do not become agitated if there are pauses in speech on the part of the Chinese. This is an accepted custom and the pauses are a sign of measured and considered thought in Chinese culture. Do not expect an immediate reaction from your Chinese colleagues. The Chinese like to consolidate their position in a measured and considered fashion, preferably after they have established a personal contact, before closing the deal. During the conversation be sensitive to the subject of Taiwan. Never say "the Republic of China"; instead, at meetings, say "Taiwan".

≺ Gifts, particularly expensive gifts, are interpreted in Chinese culture as bribery. Refrain from giving expensive presents. If, nevertheless, you want to give an expensive gift, do not present it in the presence of others in the room, but privately. In recent years the Chinese have been more open, and it is possible to give inexpensive gifts, particularly if they are given to all members of the Chinese group. In this case, it is advisable to present your gift after, and not before, concluding your business. On presenting a gift to all the members of the Chinese group, it should be emphasized that it is a gift from the company that you represent, not a personal gift. Similarly, care should be taken that the most important person in the group receives the gift before the others. Acceptable gifts are alcoholic drinks, lighters, etc. Great care should be taken in regard to the color of the gift-wrapping. Chinese culture is very sensitive to colors. Thus for example, a white or black wrapping symbolizes death. Red is the preferred color as this symbolizes luck. Good advice is to ask the hotel staff, or the assistants in the store to wrap the gifts that you want to distribute. In any case, gifts that are wrapped in advance, before you arrive in China, may be opened by the customs authorities. It is recommended that you prepare a sufficient number of personal gifts in advance of your arrival in China, preferably handwork or some small object that symbolizes the country from which you have come.

≺ The accepted style of dress for a business meeting in China is conservative.- a dark colored, unostentatious suit and tie are customary for men. Bright colored clothes are considered unacceptable. Women must take care that their skirts are not above the knees; good quality jewelry that is neither ostentatious nor overly expensive, is recommended for making the right impression.

≺ Do not arrange business meetings around the times of Chinese festivals. Similarly, it is important to remember that late arrival to a meeting is considered a serious insult to the Chinese. It may well entail the failure of the entire meeting. It is recommended to bring a translator to the meeting who can translate for you and assist in explaining business customs according to Chinese formalities.