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關於Guanxi的科學研究在事務

2007年8月22日由中國企業成功案例

科學研究Gaunxi對guanxi或不對guanxi,什麼實際上ís問題? Stephanie謊言在中國企業生命力中幾個月前請求十二問題對許多接收者,為了發現guanxi的正確的定義、意思和應用。 查詢表報道了幾個題目,範圍從`解釋在您自己的詞什麼guanxi意味對您或什麼您的guanxi的解釋是』,對`多少個客戶做您的生意通過gaunxi吸引?』

Stephanie的guanxi研究的結果,并且我們希望與您分享他們。

當請求定義時, 60,5%解釋并且定義了guanxi作為網絡, 23,2%作為有意味深長的關係或連接。 剩餘16,3%在他們的guanxi的個人定義變化了,其中有些例子是 帶領人進入聯絡,不可能做事務在中國,不用它和guanxi被定義了作為一個作用為建立相互有利營業關係。

Guanxi的定義
定義Guanxi

當您看目的和guanxi時用法的頻率,答復在被採訪人之中是相當不同的。

Guanxi的目的
目的Guanxi


Guanxi用法頻率

頻率Guanxi

換句話說guanxi使用作為知識和專門技術的來源,為找到商務夥伴和供應商。 其他原因為使用guanxi是得到更好的關係為了創造新的事務和引起新的客戶。 通過提及,機會來了開發和支持通常事務。 Guanxi is also used to cooperate, to stay informed and to keep existing clients. Consulting firms also use guanxi to help, make business deals, explore the potential buyer’s network and as a marketing tool.

Guanxi Statements
In the questionnaire, 10 statements about guanxi were included and its relation to the client’s base, company size and return on sales.

I: Guanxi is useful in order to maintain a stable client base
According to the results, 21.4% of the respondents completely agree with this statement and 42.9% agrees. 31% neither agreed nor disagreed and 4.8% disagreed.

II: Guanxi is useful in order to maintain a competitive advantage
16.7% of the respondent completely agrees that guanxi is useful to maintain a competitive advantage, 40.5% also agrees. However 35.7% neither agrees nor disagrees and 7.1% disagrees.

III: Guanxi is useful in order to deal with challenges within the consulting industry
40.5% of the respondents agree that guanxi is useful for dealing with challenges in the industry, and 16.7% completely agrees. 28.6% does not agree and neither agrees on this statement and 14.3% does not agree with the statement

IV: When making use of guanxi, a company is able to attract more clients
Concerning the 4th statement, 52.4% agreed that through guanxi a company can attract more clients, and 26.2% completely agreed which sums up to 78.6% (more than ¾ of the total respondents). 16.7% of the respondents have indicated neither to agree or disagree and 4.8% did not agree with the statement above.

V: When making use of guanxi, a company can realize business on a broader scale
81% of the respondents agreed on the 5th statement, of which 38.1% completely agreed. As with the statement before 4.8% did not agree and 14.3% neither agreed nor disagreed.

VI: Guanxi has little influence on a company’s return on sales
Concerning the 6th statement which was negatively formulated, 14.3% completely agreed on the fact that Guanxi does not influence a company’s ROS and 38.1 also agreed. 28.6% neither disagreed nor agreed and 19% disagreed.

VII: Guanxi has little influence on a company’s size
As the statement before, statement 7 was also formulated negatively and resulted in the following; the greater part of the respondents which is 40.5% neither agreed nor disagreed, 21.4% agreed that guanxi does not influence a company’s size and 9.5% completely agreed. 23.8% disagreed meaning that guanxi does influence the company’s size and 4.8% completely disagreed.

VIII: The larger the company size, the greater the use of guanxi
Concerning statement 8, about 45.2% disagreed that the bigger the company the more guanxi is used. To be more detailed, 38.1% disagreed and 7.1% completely disagreed. 42.9% neither agreed nor disagreed and only 11.9% clearly agreed that the use of guanxi increases with the increasing size of a company.

Conclusion
Stephanie is currently processing the gathered information, so we will let you know anytime soon what guanxi in business boils down to. Without wanting to jump to conclusions, for now it seems fair to say it is ‘do or die’ as far as guanxi is concerned. Would you agree?

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4 Responses to “Scientific study on Guanxi in Business”

  1. emilia nieminen Says:

    I was wondering what is the total number of people interviewed or surveyed for this research. It kind on undermines the results not to know in what sort of scale the study was conducted in. E.g. if the information is based only on ten interviews it is almost useless. I would be interested in using this article as reference but I need to check the validity first. Hope someone can reply to me and let me know the number of interview conducted. Thank you!

  2. Terri Says:

    I second Emilia’s point. A study based on NO ACTUAL NUMBERS is useless. I can ask five people and say 90% agree or disagree. To be scientific and valid (this study is neither based on the way it is presented), real numbers and a proper statistical representative samples must be included.

  3. weihong yan Says:

    What I understand Guanxi is to make impossible things possible.

  4. Matt LeVasseur Says:

    “Scientific” may be a bit of a stretch, referring to a survey of opinions. Nonetheless, the concept of Gunaxi is all about perception. If it seems, it is, when it comes to who you trust. I think the frequency stat, if right, is overwhelming–seems always to be in play, expecially for smaller businesses.

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