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关于Guanxi的科学研究在事务

2007年8月22日由中国企业成功案例

科学研究Gaunxi对guanxi或不对guanxi,什么实际上ís问题? Stephanie谎言在中国企业生命力中几个月前请求十二问题对许多接收者,为了发现guanxi的正确的定义、意思和应用。 查询表报道了几个题目,范围从`解释在您自己的词什么guanxi意味对您或什么您的guanxi的解释是’,对`多少个客户做您的生意通过gaunxi吸引?’

Stephanie的guanxi研究的结果,并且我们希望与您分享他们。

当请求定义时, 60,5%解释并且定义了guanxi作为网络, 23,2%作为有意味深长的关系或连接。 剩余16,3%在他们的guanxi的个人定义变化了,其中有些例子是 带领人进入联络,不可能做事务在中国,不用它和guanxi被定义了作为一个作用为建立相互有利营业关系。

Guanxi的定义
定义Guanxi

当您看目的和guanxi时用法的频率,答复在被采访人之中是相当不同的。

Guanxi的目的
目的Guanxi


Guanxi用法频率

频率Guanxi

换句话说guanxi使用作为知识和专门技术的来源,为找到商务伙伴和供应商。 其他原因为使用guanxi是得到更好的关系为了创造新的事务和引起新的客户。 通过提及,机会来了开发和支持通常事务。 Guanxi也用于合作,到被通知的逗留和对保留现有的客户。 Consulting firms also use guanxi to help, make business deals, explore the potential buyer’s network and as a marketing tool.

Guanxi Statements
In the questionnaire, 10 statements about guanxi were included and its relation to the client’s base, company size and return on sales.

I: Guanxi is useful in order to maintain a stable client base
According to the results, 21.4% of the respondents completely agree with this statement and 42.9% agrees. 31% neither agreed nor disagreed and 4.8% disagreed.

II: Guanxi is useful in order to maintain a competitive advantage
16.7% of the respondent completely agrees that guanxi is useful to maintain a competitive advantage, 40.5% also agrees. However 35.7% neither agrees nor disagrees and 7.1% disagrees.

III: Guanxi is useful in order to deal with challenges within the consulting industry
40.5% of the respondents agree that guanxi is useful for dealing with challenges in the industry, and 16.7% completely agrees. 28.6% does not agree and neither agrees on this statement and 14.3% does not agree with the statement

IV: When making use of guanxi, a company is able to attract more clients
Concerning the 4th statement, 52.4% agreed that through guanxi a company can attract more clients, and 26.2% completely agreed which sums up to 78.6% (more than ¾ of the total respondents). 16.7% of the respondents have indicated neither to agree or disagree and 4.8% did not agree with the statement above.

V: When making use of guanxi, a company can realize business on a broader scale
81% of the respondents agreed on the 5th statement, of which 38.1% completely agreed. As with the statement before 4.8% did not agree and 14.3% neither agreed nor disagreed.

VI: Guanxi has little influence on a company’s return on sales
Concerning the 6th statement which was negatively formulated, 14.3% completely agreed on the fact that Guanxi does not influence a company’s ROS and 38.1 also agreed. 28.6% neither disagreed nor agreed and 19% disagreed.

VII: Guanxi has little influence on a company’s size
As the statement before, statement 7 was also formulated negatively and resulted in the following; the greater part of the respondents which is 40.5% neither agreed nor disagreed, 21.4% agreed that guanxi does not influence a company’s size and 9.5% completely agreed. 23.8% disagreed meaning that guanxi does influence the company’s size and 4.8% completely disagreed.

VIII: The larger the company size, the greater the use of guanxi
Concerning statement 8, about 45.2% disagreed that the bigger the company the more guanxi is used. To be more detailed, 38.1% disagreed and 7.1% completely disagreed. 42.9% neither agreed nor disagreed and only 11.9% clearly agreed that the use of guanxi increases with the increasing size of a company.

Conclusion
Stephanie is currently processing the gathered information, so we will let you know anytime soon what guanxi in business boils down to. Without wanting to jump to conclusions, for now it seems fair to say it is ‘do or die’ as far as guanxi is concerned. Would you agree?

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3 Responses to “Scientific study on Guanxi in Business”

  1. emilia nieminen Says:

    I was wondering what is the total number of people interviewed or surveyed for this research. It kind on undermines the results not to know in what sort of scale the study was conducted in. E.g. if the information is based only on ten interviews it is almost useless. I would be interested in using this article as reference but I need to check the validity first. Hope someone can reply to me and let me know the number of interview conducted. Thank you!

  2. Terri Says:

    I second Emilia’s point. A study based on NO ACTUAL NUMBERS is useless. I can ask five people and say 90% agree or disagree. To be scientific and valid (this study is neither based on the way it is presented), real numbers and a proper statistical representative samples must be included.

  3. weihong yan Says:

    What I understand Guanxi is to make impossible things possible.

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