へのguanxiまたはないguanxi、どんな実際にís質問か。 Stephanieのうそはたくさんの受け手に質問の中国のビジネス・ライフのguanxiの右の定義、意味および適用を見つけるためにダースつを、数か月前尋ねた。 アンケートは複数のトピックをカバーした、何人顧客がgaunxiによってあなたのビジネスを引き付けるか」。するかguanxiがあなたに意味するか、ものまたは`にguanxiのあなたの解釈が」であるもの及ぶ`からあなた自身の単語で説明しなさい

Stephanieのguanxiの研究の結果はあり、私達はあなたとそれらを共有することを望む。

定義を頼まれたとき、60,5%はネットワークとguanxi、解釈し、定義し意味を持った関係か関係を持っているとして23,2%を。 残りの16,3%はある例がであるguanxiの個人的な定義で変わった 人々をそれなしで中国のビジネス、およびguanxiをすること不可能な接触に連れて来て相互有利なビジネス関係を確立するための効果と定義された。

Guanxiの使用法の頻度

つまりguanxiは共同経営者および製造者を見つけるために知識および専門知識のもととして、使用される。 guanxiを使用するための他の理由は新しいビジネスを作成し、新しい顧客を発生させるためによりよい関係を得ることである。 紹介によって通常ビジネスを開発し、支えるために、機会は起こる。 またGuanxiが知らせられる滞在とたくわえの既存の顧客に、協力するのに使用されている。 Consulting firms also use guanxi to help, make business deals, explore the potential buyer’s network and as a marketing tool.

Guanxi Statements
In the questionnaire, 10 statements about guanxi were included and its relation to the client’s base, company size and return on sales.

I: Guanxi is useful in order to maintain a stable client base
According to the results, 21.4% of the respondents completely agree with this statement and 42.9% agrees. 31% neither agreed nor disagreed and 4.8% disagreed.

II: Guanxi is useful in order to maintain a competitive advantage
16.7% of the respondent completely agrees that guanxi is useful to maintain a competitive advantage, 40.5% also agrees. However 35.7% neither agrees nor disagrees and 7.1% disagrees.

III: Guanxi is useful in order to deal with challenges within the consulting industry
40.5% of the respondents agree that guanxi is useful for dealing with challenges in the industry, and 16.7% completely agrees. 28.6% does not agree and neither agrees on this statement and 14.3% does not agree with the statement

IV: When making use of guanxi, a company is able to attract more clients
Concerning the 4th statement, 52.4% agreed that through guanxi a company can attract more clients, and 26.2% completely agreed which sums up to 78.6% (more than ¾ of the total respondents). 16.7% of the respondents have indicated neither to agree or disagree and 4.8% did not agree with the statement above.

V: When making use of guanxi, a company can realize business on a broader scale
81% of the respondents agreed on the 5th statement, of which 38.1% completely agreed. As with the statement before 4.8% did not agree and 14.3% neither agreed nor disagreed.

VI: Guanxi has little influence on a company’s return on sales
Concerning the 6th statement which was negatively formulated, 14.3% completely agreed on the fact that Guanxi does not influence a company’s ROS and 38.1 also agreed. 28.6% neither disagreed nor agreed and 19% disagreed.

VII: Guanxi has little influence on a company’s size
As the statement before, statement 7 was also formulated negatively and resulted in the following; the greater part of the respondents which is 40.5% neither agreed nor disagreed, 21.4% agreed that guanxi does not influence a company’s size and 9.5% completely agreed. 23.8% disagreed meaning that guanxi does influence the company’s size and 4.8% completely disagreed.

VIII: The larger the company size, the greater the use of guanxi
Concerning statement 8, about 45.2% disagreed that the bigger the company the more guanxi is used. To be more detailed, 38.1% disagreed and 7.1% completely disagreed. 42.9% neither agreed nor disagreed and only 11.9% clearly agreed that the use of guanxi increases with the increasing size of a company.

Conclusion
Stephanie is currently processing the gathered information, so we will let you know anytime soon what guanxi in business boils down to. Without wanting to jump to conclusions, for now it seems fair to say it is ‘do or die’ as far as guanxi is concerned. Would you agree?