Возможность стучает в Китае
Дэйв Лучником
По мере того как Китай имеет stormed на этап мира международной торговли над прошлой декадой, много было написано о возможностях и perils делать дело там. Для того чтобы быть успешно, оно критически для того чтобы узнать и понять основные усилия которые находятся на работе в той культуре.
Некоторые китайцы refer to как «бамбук»; они очень грубы и resilient - и будет куча сора западных компаний разбивали и горели в Китае для того чтобы доказать его. Однако, остают большие возможности сделать дело там по мере того как они смотрят вперед к другой декаде среднего роста 10% однолетнего - и эмерджентность среднего класса которое должно около стать большим рынком для импортированных продуктов. Ключ к поймите управляет их поведением, и как защитить против рисков которые скрываются среди возможностей.
Не постучайте превалируя китайскими бизнес-практиками - вместо, поймите культурные усилия которые влияют на как они думают и действуют в деле.
Исследуйте 8 «концы отверстия двери» к приобретать вникание значений влияют на их реакцию деловых кругов:
Дверь # 1 - культивируйте отношения
Guanxi - или личная связь - весьма важны в китайской культуре. Для того чтобы получить разумно дело, очень важно установить хорошее личное отношение с главами на другой стороне. Лучшее ваше отношение, более лучший шанс, котор вы имеете обсуждать жизнеспособное согласование которое помогаете обеим партиям.
Дверь #2 - Консенсус Gather
Сторона сбережения будет главной заботой для людей в много азиатских культур, и Китай никакие другими. They are very afraid of making a mistake, and if not entirely sure they are right, they are extremely reluctant to make a move. This is also reflected in their emphasis on group decision-making – often at the expense of personal initiative. Unless you are dealing with the top decision-maker at a company, expect delays in receiving a definitive answer while group consensus is being built at their end.
Door #3 – Embrace Hard Work Ethics
The Chinese value hard work on its own merit, and disdain those who don’t. "She doesn’t have a good job because she didn’t study in school" was a comment I heard while in Shanghai recently. The stereotype of hardworking Chinese students here in North America stems from this very real value in their culture.
Door #4 – Conduct Due Diligence
Most people in China are extremely cordial and quite friendly, especially in a non-business environment. People there are usually polite, sometimes even have an air of innocence about them. However, in business and when money is involved, things can change. You may be treated like a king while your money is still in your pocket, but once they have it, the onus is on you to take steps to ensure that you get what you paid for. Conducting due diligence on your prospective business partner (credit checks, factory tours, asking for – and checking – references, written contracts, and having a representative that is on your side on the ground to monitor your business partner personally) are some of the ways of doing this.
Door #5 – Get It In Writing
Getting every aspect of a business transaction in writing applies in China, no matter how miniscule or obvious it may appear to us. Common knowledge and "goes without saying" does not exist, and if you leave yourself open by missing a detail in a contract, it will commonly be viewed as an opportunity to take advantage of your mistake – and in their mind, that’s your fault, not theirs. Exact specifications should be included not only for the product itself, but also for the manufacturing process, raw materials, packaging, delivery times, and everything else imaginable that could affect the delivery, performance, and payment for the product.
Door #6 – Request Competitor Quotes
Benchmarking is extremely important to ensure that you receive a reasonable price. The first quote you receive for a product may be outrageous, but you can usually find out quickly by also requesting quotes from their competitors. The existence of intense domestic competition in China is one of the reasons they are so competitive in world markets.
Door #7 – Practice Business Savvy
Keep in mind that things are not always as they seem in China. You may be led to believe certain things about a company there, but when you go to check it out for yourself (or get your representative – Chinese speaking, of course – to do it for you) you may find the reality is far different. Here are some suggestions, based on real-life examples. If a company promotes itself to be ISO 9000 registered, be sure to ask for proof – and review the documentation carefully and confirm with the certifying ISO registrar. If a company purports to use a specific high grade of steel in its products, ask for the certificate of authenticity – in one case a metal stamping die was built of some type of steel that could not even be welded when the product needed to be serviced. And photos of factories may appear quite "different" from the real thing when it’s actually visited!
Door #8 – Know How They Negotiate
The Chinese are excellent negotiators. When selling to them, their first answer to your quoted price, no matter what it is, is almost always "no", or "impossible". They know that Westerners often don’t adapt their style to suit Chinese values; don’t take the time to develop relationships (after all, in Western culture, personal relationships are not usually necessary to do business) and are often in a hurry to make a deal and go home. So they wait, watch, and listen – and take advantage of opportunities when they can.
Doors of opportunity in China abound – if you are prepared to knock before entering.
| Mr. Archer is an international business trainer and consultant. He has recently released “Crash Course on Exporting”: from zero sales, to returning from the first visit to a target export market – when they will know with certainty how they can compete in that market. www.atmexport.com |



































