Eu estou olhando os resultados de um tipo novo do teste psychometric projetado especificamente para equipes das vendas - e é um olho-opener real. Eu vi a personalidade genérica e avaliações psychometric antes, mas tenderam a ser assim vaga e esse touchy-feely do `' eram mais como curiosidades entertaining do que ferramentas do negócio. (Eu sei - alguns povos juram por eles e antes que eu comece começar o correio do ódio do Cult de Myers-Briggs, pelo mim reconhecem humbly que não são sem mérito.)

O ponto inteiro da avaliação é ajudar a gerentes de vendas faz 3 coisas:

1) Construa um perfil de seu salesperson “ideal”.
2) Selecione candidatos para sua equipe das vendas mais exatamente. (Observação que eu não disse - selecione candidatos MELHORES. É uma distinção que eu começarei em um minuto.)
3) Faça sua equipe existente mais eficaz.

Because the test I was looking at was specifically geared for salespeople, the questions and scoring centers on selling & marketing situations. None of those weird “which do you find more interesting, a stop sign or a squirrel?” kinds of question. This test asked things like, “If a client gets angry, do you get emotional or try to calm them down?”, so the data it provides tends to be useful for the average sales manager – or for the HR manager who has to recruit the sales team.
Profiling your “ideal” salesperson works if you have people on your team that are performing more or less the way you want them to. The test identified 18 personality characteristics and ranks the testee based on 2 poles – such as Self-aware vs. Self-unaware, or Bold vs. Cautious. So far, nothing too out of the ordinary for psych testing – but it’s still a very useful way of getting an objective assessment of what is going on inside the brain-pan of your top sellers.

The benefit here is that it allowed me to build a profile of my top sellers and compare them with a universe of other sales people – so I was able to work with a small sample and develop a useful picture. Now I can test new prospective hires and see if they have the right stuff. This particular test offers prompts and insights that sales managers may find useful (for instance, my sample test told me that I “may be more concerned with getting the job done than with “soft” people issues”. To be honest I would not necessarily be my own first choice when hiring a new sales associate!) The system I was looking at even offered interviewers recommended lines of questioning for determining if an assertive candidate was “go for the sale” assertive or “crazy stalker” assertive. Most of the interview question prompts were actually quite insightful & useful – and would be very helpful for Chinese HR managers more accustomed to finding team-players than hard-driving aggressive salespeople.

But what about the people that are already working for you? This is usually where most assessment tests fall down, because they can’t offer useful advice – just vague descriptions. The test I looked at is helpful because it can be used by training & development managers to customize a training plan to work with a sales team’s existing characteristics. That means that if you sales team is more Wary than Decisive you can build a training program that helps with decision making, leadership and soft skills – instead of firing the whole lot of them and starting over from scratch looking for ideal candidates that aren’t readily available. And in China, that can be a very useful thing.