يتلقّف النمر بإنترنته

ب [كريس] [أسر]

"هو ما من مبالغة أن يقول أنّ بيجين يمثّل لعبة أولمبيّة في 2008 ال `يأتي خارجا' حزب الصين," يقول ابن [مكلين], [إمركتر] محللة كبريات والمؤلفة من التقرير جديدة, الصين إنترنت استماع. "بينما الصين قد استمتع نموّ اقتصاديّ رائعة على المتأخّرة 20 سنون, والآن الاقتصاد [فوورث-لرجست] في العالم - والثاني أكبر بخصوص [بورشسنغ-بوور] تكافؤ - تأثيره دوليّة ولم تلاءم سمعة يتلقّى ه يزهر [إكنوميك بوور]. غير أنّ كلّ أنّ يكون يغيّر. "

لا يكشف أرقام خام, مهما, ال يتعدّد تحديات أنّ يواجه [فورين كمبني] يحاول أن يحصل موطئ قدم في الصين.

يقول "إن هناك يكون واحدة دروس مهمّة أنّ يستطيع كنت التقطت من ال يتعدّد إخفاقات من غزوات سابقة داخل الصين," [مر.]. Macklin, "it is that doing business in China requires an enormous amount of patience, and a thorough understanding of the local people and business dynamics."

Here are some other lessons about doing business in China:
1. Understand Your Customers — seek out someone on the ground in China who knows what makes the Chinese tick
2. Think Local, Act Local — it may be possible to duplicate some Western marketing strategies when targeting affluent Chinese in the top-tier cities of Beijing or Shanghai, but to target the majority of the Chinese population, a specific and fine-grained local marketing strategy is required
3. Chinese Are Thrifty and Demand Value — the average Chinese consumer saves over 25% of his income, a much higher percentage than his Western counterpart does
4. Chinese Under-30s Are Online — the average Chinese Internet user is young and well-educated and spends a good deal of time every week online seeking and creating information

"The opportunity is vast," says Mr. Macklin. "By the end of the decade, China is likely to overtake the US as the largest Internet market in the world in terms of sheer numbers."

With annual Internet user growth likely to continue to be in the double digits over the next five years, eMarketer expects that China will have some 40 million more Internet users than in the US in 2011 — and that will still represent only 18% of China’s total population, clearly indicating there is plenty of room for growth.

eMarketer predicts that there will be over half a billion Internet users in China in 2025.

"Marketers should not make the mistake of considering China as a single, monolithic market," says Mr. Macklin. "Like Europe, China is a rich tapestry of ethnicities, languages, geographies and socioeconomic regions."

To prepare for this huge opportunity, read the new eMarketer report, China Internet Audience, today.

Kris Oser, eMarketer