중국은
중국 시장을 정복하는 것은 쉽지 않다. 다행히 지식 및 경험이 인도하는 되도록 성공에게 이상한 토양에 당신의 첫걸음을 하기에 당신을 있는 많은 조직이 있다. 이 조직의 한개는 상업 회의소 베네룩스 이다. 중국 성공담은 상업 회의소 이의 사무실에 총관리인과 Helmy Koolen, 말하기 위하여 속보로 달렸다.
그들이 부른 대로 (BenCham 상업 회의소 베네룩스,) 중국에 있는 네덜란드 영업 단체와 벨기에 룩셈부르크 영업 단체 사이 합병에서 발생했다. "2001에서 상업 회의소 베네룩스 상해에 있는 장을 시작하고 11월 2004일에서 우리는 베이징에 있는 장을 열었다. 이 순간에 우리는 550명의 일원 이상 있다. 우리는 그러므로 베이징과 상해에 있는 베네룩스 지역 사회의 강한 대표자이다. BenCham는 활동의 3개의 종류를 제안한다: 중국에 있는, 중간과 소규모 기업을 위한 젊은 전문가 그리고 작업장을 위한 정보 활동 사업에 관하여 사업 사건. 모든 활동은 유익한 내용에서 부유하 약식 네트워크 음료와, 당연히, 동등하게 어울린다."
회원
"베네룩스에서 뿐만 아니라 회사는 BenCham의 일원이 될 수 있다. 1개는 또한 개별 회원에 어울릴 수 있다. 그러나, 우리는 엄격하다. 이 회원은 베네룩스에서 오는, 그들을 위해 보류하고 그러나 비 베네룩스 회사에서 일한다. 그러한 경우에 독점적으로 우리는 개인적인 회원을 고려한다. 회원은 저것 450를 € , - 년 요하고 액세스할 수 있게 한다 네트워크를 및 온갖 다른 서비스 및 활동."
활동
"빈번하게 우리는 다른 회사 또는 권위와 회사를 연결한다.
우리는 원탁 회의를 더 때때로 편성한다. And when a new company comes to China to see if they can establish a business here, I search for people who can help them. We have been successful doing so several times. Commercial consultancy advise is where we draw the line though. We have the policy not to compete with the activities of our members, some of whom in some cases do offer business consultancy.”
Fairytales
People often tend to say you have to find a Chinese partner for your business, is that true? “Personally I would definitely reconsider that. Finding a good Chinese partner is no walk in the park. Several of our members have experience in loosing (a lot of) money to a so-called ‘partner’. If you don’t really need a partner, and you have a good product or service, I wouldn’t do it. Sometimes however, you have no choice. For instance if you want to register on tenders from the government, say as an architectural firm, it is often demanded that you have a Chinese partner. Considering the fact that a public tender from the Chinese government is very complicated for foreigners, having a Chinese partner in these cases is no superfluous luxury.”
Chinese mentality
Whether you work with or without a partner, do or don’t become a member of BenCham, sometimes one just has to take a leap of faith. “You will grow accustomed to the country and the Chinese business approach quite easily. I admit, Chinese employees can have difficulties with priorities and they might find it hard to work independently. It is however to their credit that they are flexible, prepared to work hard and they are very kind by nature. Of course, just like in the West, there is always a chance to be swindled, and, like any business anywhere, you can loose some money someday. But don’t let that keep you from coming to China. It would be a pity if you miss out certain business deals, just because of the wrong information and exaggerated fear. After all, doing business is all about taking risks.”
Huanying!
“In case you do decide to go to China, observe the market well, gather as much information as possible and make use of all your contacts. It can sometimes be frustrating and not everything you touch will instantly turn into gold. But if you are patient and keep the fact in mind that China is a growing and willing market, you will discover a whole new world. Jump in!"
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The Benelux Chamber of Commerce is an informal organization consisting of those business representatives of large-, medium- and small sized companies, who have an active interest in developing two-way trade and friendship between our three countries Belgium, The Netherlands, Luxembourg and China. For more information, please go to: http://www.bencham.org/ |
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August 16th, 2007 at 1:38 pm
This is good, thanks for the post!
I think a lot of people forget what they would otherwise do in business when they get to China. They just think everything will come easily and all the business logic goes out the window- “blind optimism” isn’t that what the Chinese minister said?