征服中国市场不是容易。 幸运地有有知识和经验引导您在使您的第一步在奇怪的土壤一样成功尽可能的许多组织。 这些组织之一是经济联盟商会。 中国成功案例小跑对这个商会办公室与总经理， Helmy Koolen讲话。

经济联盟商会(或BenCham，他们自称)从合并中在中国出现了在荷兰商业协会和比利时卢森堡商业协会之间。 “在2001经济联盟商会在上海开始了一个章节，并且在11月2004日我们在北京打开了一个章节。 在这片刻我们有550名成员。 因此我们是经济联盟社区的强的代表在北京和上海。 BenCham提供三类活动： 企业事件关于在中国做生意，信息活动为年轻专家和车间为中间和小规模产业。 所有活动在情报内容上是富有的，并且，当然，手拉手与不拘形式的网络饮料匹配”。

会员资格
“不仅公司从经济联盟能成为BenCham的成员。 你可能也适合一个独立构件。 然而，我们是严密的。 这会员资格为那些是后备的，来自经济联盟，但工作为非经济联盟公司。 在那些情况下我们完全考虑单独会员资格。 会员资格那花费 € 450， -一年并且提供存取对于网络和各种各样的其他服务和活动”。

活动
“我们用其他公司或当局频繁地连接公司。 We further organize round table conferences every now and then. And when a new company comes to China to see if they can establish a business here, I search for people who can help them. We have been successful doing so several times. Commercial consultancy advise is where we draw the line though. We have the policy not to compete with the activities of our members, some of whom in some cases do offer business consultancy.”

Fairytales
People often tend to say you have to find a Chinese partner for your business, is that true? “Personally I would definitely reconsider that. Finding a good Chinese partner is no walk in the park. Several of our members have experience in loosing (a lot of) money to a so-called ‘partner’. If you don’t really need a partner, and you have a good product or service, I wouldn’t do it. Sometimes however, you have no choice. For instance if you want to register on tenders from the government, say as an architectural firm, it is often demanded that you have a Chinese partner. Considering the fact that a public tender from the Chinese government is very complicated for foreigners, having a Chinese partner in these cases is no superfluous luxury.”

Chinese mentality
Whether you work with or without a partner, do or don’t become a member of BenCham, sometimes one just has to take a leap of faith. “You will grow accustomed to the country and the Chinese business approach quite easily. I admit, Chinese employees can have difficulties with priorities and they might find it hard to work independently. It is however to their credit that they are flexible, prepared to work hard and they are very kind by nature. Of course, just like in the West, there is always a chance to be swindled, and, like any business anywhere, you can loose some money someday. But don’t let that keep you from coming to China. It would be a pity if you miss out certain business deals, just because of the wrong information and exaggerated fear. After all, doing business is all about taking risks.”

Huanying!
“In case you do decide to go to China, observe the market well, gather as much information as possible and make use of all your contacts. It can sometimes be frustrating and not everything you touch will instantly turn into gold. But if you are patient and keep the fact in mind that China is a growing and willing market, you will discover a whole new world. Jump in!”

Printer friendly version of the interview “China jump-start.”

Dutch English Chinese