Por Filomena Mitchell

Saludos
Diríjase a una persona que usa su nombre de familia solamente, por ejemplo Sr. Chen o ms Hsu. El nombre de familia chino viene primero y es generalmente una sílaba. El o un nombre dado dos-sílaba sigue un nombre de familia. Por ejemplo, en el caso de Teng Peinian, Teng es el nombre de familia y Peinian es el nombre dado. A veces, el chino de Westernized pudo invertir sus nombres al visitar y enviando correspondencia al exterior. Por lo tanto, es siempre una buena idea preguntar a un nativo qué nombre es el nombre de familia.

Que los propósitos del negocio, es tradicionalmente aceptable llamen a una persona china por el apellido, junto con un título, tal como “director Wang” o “Li del presidente.” Evite de usar a alguien nombre dado a menos que usted le haya conocido durante un largo periodo del tiempo. La formalidad es una muestra del respecto, y es recomendable clarificar cómo usted se dirigirá alguien muy temprano en una relación, generalmente durante su primera reunión.

No intente llegar a ser demasiado amistoso demasiado pronto, y no insista que sus contrapartes chinas se dirigen a usted por su nombre dado. El patrón americano de la falta de formalidad rápida debe ser resistido.

La manera china del saludo es un cabeceo o un arco leve. Sin embargo, al obrar recíprocamente con Westerners, los chinos sacudaren generalmente las manos. Considere que un apretón de manos suave y una carencia del contacto visual no indican necesariamente timidity. Implica solamente que la persona no está acostumbrada a los apretones de manos firmes de uso general en el oeste.

Reuniones de negocio
En China, se asume que la primera persona que entra en el cuarto es la cabeza del grupo. Americans should observe this convention so as not to confuse the Chinese. Important guests are usually escorted to their seats. If the meeting room has a large central table, the principal guest is likely to be seated directly opposite the principal host.

When exchanging business cards, hold out your card using both hands with the writing facing the recipient. Cards should always be exchanged individually (one-on-one). Never toss or “deal” your business card across the table, as this is considered extremely rude. Receive a business card with both hands and scan it immediately for vital information. Then lay the card in front of you on the table. It is demeaning to put someone’s card directly into your pocket without looking at it first.

Meetings begin with small talk. Resist the temptation to get down to business right away. Also, avoid telling American-style jokes, because jokes sometimes do not translate across cultures and can cause confusion or hurt feelings.

Social Events
At a formal banquet, be prepared to give a brief and friendly speech in response to the host’s speech.

When inviting Chinese to a party, serve a “real” meal rather than snacks and drinks.

When invited for dinner, it is considered to be proper etiquette to sample every dish served. Your host may serve some food for you, and it is nice to reciprocate, if you feel comfortable doing so. Always leave something on your plate at the end of the meal or your host might think that you are still hungry.

Gift Giving
If is appropriate to bring a gift, particularly something representative of your town or region, to a business meeting or social event. Gifts indicate that you are interested in building a relationship. A gift should always be wrapped, but avoid plain black or white paper because these are the colors of mourning. Present the gift with both hands as a sign of courtesy and always mention that this is only a small token of appreciation. Do not expect your gift to be opened in your presence. This indicates that it is the thought that counts more than the material value.

Never give a clock, handkerchief, umbrella or white flowers, specifically chrysanthemums, as a gift, as all of these signify tears and/or death. Never give sharp objects such as knives or scissors as they would signify the cutting of a relationship. Lucky numbers are 6 and 8 (especially in a series, such as 66 or 888). An unlucky number is 4.

Survival Tips
Bring a large supply of business cards. You may meet many more people than anticipated.
Keep in mind that in China, and virtually all other countries, that 3/6/00 means June 3, 2000. When sending correspondence, avoid confusion by writing your date in full.

As a health precaution, it is advisable for international visitors to drink bottled water, even in hotels and restaurants.

Bring basic cold and anti-diarrhea medicines and your own prescription drugs.

Avoid talking politics or religion. Good topics: Chinese food, sports or places one should visit.

If a Chinese person gives you a compliment, it is polite to deny it graciously. Modesty is highly valued in China.

The Chinese point at objects with an open hand instead of the index finger. Beckoning to someone is done with a palm facing down. Avoid beckoning with your index finger facing up.

Do not try too hard to “go Chinese.” Chinese do not expect you to know all of their etiquette, and they make allowances for foreigners. Keep the above guidelines in mind, but above all, be yourself.

Do learn a few words of Chinese. This shows an interest in your host’s language and culture. It also is a very good icebreaker.

Filomena Mitchell,
China Correspondent Cross Point International