C'est vrai : La Chine a un grand secteur du marché, où vous pouvez faire une vie très décente, mais ne s'attend pas à des miracles. Le rob Groeneweg croit que le thát est l'essence de faire des affaires avec la Chine. Son amitié avec le Chinois Anne Xu est ce qui commencé son expérience à commande manuelle ; la vente de l'art chinois sur le marché hollandais, par le sien a nouvellement fondé des affaires, Xuro. La vente de l'art chinois a besoin toujours d'heure de s'épanouir, la demande aux services de Xuro pendant qu'un réalisateur d'affaires d'une part se développe rapidement. « Un bon nombre d'entrepreneurs pensent seulement au potentiel de la Chine, ayant 1.3 milliard de consommateurs, et sont donc trop désireux. Cependant, une mauvaise affaire demeure une mauvaise affaire. Ne soyez pas trop avide. Le vrai potentiel du marché est souvent beaucoup plus petit alors vous pensent. »

Travaillant pour les lignes en travers de récipient de Cosco d'océan, le rob entre en contact avec la Chine en 1990, parce que cette compagnie avait travaillé avec les employés et les stagiaires chinois pendant des décennies. « Dans les Pays Bas, il y a approximativement 8.000 étudiants et eux chinois recherchez souvent les stages aux compagnies qui sont la Chine orientée. Je suis devenu des amis avec un de ces stagiaires. En 2004 je lui ai rendu visite en Chine et je suis immédiatement tombé amoureux de ce pays. La dynamique, les chantiers et l'atmosphère, je la trouve merveilleuse. »

Les façades
Bientôt le rob apprend cela qui fait des affaires avec beaucoup chinois de prises de la connaissance et d'arrangement. Un groupe d'argent n'est aucune garantie pour le succès. « Plusieurs grandes compagnies ont éprouvé ceci. The failures of many multinationals are proof of the fact that behind the neon façades in the big cities, a totally different culture with corresponding traditions is hidden. A culture quite different from ours.”

Spend money to make money
“For companies doing business with China, a contact on-the-spot probably is the most important investment. To find one however, is not easy. There only are a few Chinese who, on a level that we are used to, take initiative themselves, dare to carry responsibility or speak English fluently. Let alone poses a combination of all these qualities. Although the search for the right person can take a long time, it is worth the effort. Without it you’ve got little hold on your business. For example, if you need a shipment from China, it is wiser to check the product and the quantity in China. If you do this on delivery only, it takes a lot of time and money if the shipment is not according to the agreement. A representative of your interests in China therefore is both practical as well as financially wise.

A different calendar
When you have found a suitable local employee, there is still a long way to go. “Chinese are friendly people, but they must be handled with care. One of the things you must reckon with, is the importance they attach to status. That comes in the smallest things, even on subjects where we Westerners don’t pay attention to. Once I had a Chinese employee in the office. By the end of the year, everyone received a calendar from the company. There were different varieties: red, brown and black ones, big and small. These were handed out among the employees randomly. One employee received one too, he did not say a thing, looked at it and ripped it into two pieces. After that, he said: ‘they look down on me’ and didn’t speak for a week. What had happened? He accidentally had become a smaller one than his colleagues.”

Good copycat
Cultural differences prevail on several occasions. “Besides lots of positive qualities, China unfortunately also has a reputation in selling imitations. That copy-culture has made Chinese companies into able producers. Products from China often are of excellent quality. In China, Volkswagens are being produced which are possibly better than the original German ones.” Rob has an explanation for the reason why products from China are of such a high quality. “It is a hierarchical society and copying the master is the ultimate challenge. They want to be equally capable or even better. That is also the reason why there is hardly any taboo on reproducing products in China.”

Next generation
Not to judge plagiarism directly probably is very difficult for most people. On a less burdened area it is much easier to reach the other’s hand regarding habits. “In a Chinese network for instance, it is unusual to thank each other for a service provided. Once I thanked someone, because that person had taken pains to help me with something. He said: you don’t have to thank me, next time you will be the one helping me. To help is normal. Just like addressing each other calmly. Don’t push. Because if you do, the Chinese will resist. Also avoid discussions on difficult topics – like Taiwan and Falun Gong – with business relations. Apart from that, it is no problem to discuss such topics with very good friends.”

“Further the Chinese cannot handle criticism very well. The new generation is eager to make a career and earn lots of money, without problems. As soon as you have a good Chinese candidate for your company, cherish him or her. Because the young Chinese change jobs for more money, power and status, just as easy as we do. And you can’t blame them for that either.”

Printer friendly version of the interview “China and the art of Xuro.”

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