Hongkie´Â Áß±¹¾î¸¦ ¸»ÇÑ´Ù
È«Äá¿¡¼ Stanley Áß±¹ »ç¶÷ÀÌ ¸Ö¸®¿¡¼ ¿ÀÁö ¾Ê´õ¶óµµ, Áß±¹Àº Áö±Ýµµ ±×¸¦ À§ÇÑ ³î¶ö¸¸ÇÑ ÀÏÀÌ´Ù. 2 ³â Àü¿¡ ±×°¡ µµ¿ò¿¡ CCG (Ä¿¹Â´ÏÄÉÀÌ¼Ç Áß¾Ó ±×·ì)¿¡ ÀÇÇØ Áß±¹¿¡ ÃÊ´ëÇØ ¾òÀº 5¸íÀÇ ¼Ò´Üü¸¦ ÇÕº´ÇϽʽÿÀ. ±×´Â »ç¶÷µé, ¹®È, skillsets, °æÇè, ÀÏ ´ë±â±Ç ¹× »ýȰ¾ç½ÄÀÇ Ãµ ¹× °Í Â÷À̸¦ ¹ß°ßÇÑ´Ù. ±×ÀÇ ÁöÁ¤? Á¶ÈµÇ´Â Çù·ÂÀ» ¼³Ä¡Çϱâ À§ÇÏ¿©. ±×´Â ¾î¶»°Ô Àú°Í ó¸®Çϴ°¡? "Á¤Á÷ÇÑÀÌ´Ù ¿¼è."
ÁøÂ¥ `Hongkie' (È«Äá¿¡¼ ž°í´Â ±×¸®°í ±æ·¯Áö´Â »ç¶÷µé) Áß±¹ »ç¶÷ÀÌ ±×ÀÇ ¹Ì·¡´Â Àå¹Ìºû ÀÌ´Ù Áö½Ä¿¡¼ Ű¿ì´Â ¶§. "³ª°¡ Hongkie'ÀÎ `À̶ó°í Áö¸íµÈ ±â»ç¸¦ ¾´ È«Äá¿¡ ÀÖ´Â ¾ÆÁÖ ¸Å¿ì ÈǸ¢ÇÑ ÀÛ°¡°¡ ÀÖ´Ù. ±×´Â È«Äá¿¡´Â ¸¶Áö¸· 20 ³â ³»³» ¾ÆÁÖ ÁÁÀº ¹ø¿µÀÌ ÀÖ¾ú´Ù´Â °ÍÀ», ±×¸®°í ±âȸ°¡ ´Ù´Â °ÍÀ» ¼³¸íÇß´Ù ¸ðµç Hongkies¸¦ À§ÇØ ³ô°Ô È£ÀǸ¦ º£Çª´Â. ±×·¯¹Ç·Î ¿ì¸®´Â ¿ì¸®°¡ º»Åä Áß±¹ »ç¶÷ º¸´Ù´Â Á¶±Ý ´õ ³´´Ù°í »ý°¢Çϱâ À§ÇÏ¿© ¿ÃÁöµµ ¸ð¸¥´Ù. ±×·¯³ª ´ç¿¬È÷, ¿ì¸®´Â ÀÌÁö ¾Ê´Â´Ù. ³ª°¡ Áß±¹¿¡ ¿Ã ¶§ ³ª°¡ ³ª Àڽſ¡ ´ëÇØ ¹è¿î Áß¿äÇÑ °ÍÀº, ³ª°¡ ¾ÆÁ÷µµ ¹è¿ì±â À§ÇÏ¿© ¸¹°Ô ÀÖ´Ù ÀÌ´Ù. ´Ù¸¸ À̰Ϳ¡ °üÇÏ¿© ³ÊÀڽſ¡°Ô Á¤Á÷ÇϽʽÿÀ."
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Áß±¹ »ç¶÷Àº ¼ºÎÀÎÀÌ Áß±¹ »ç¶÷¿¡°Ô¼ ¹è¿ï ´Ù´Â °ÍÀ» È®½ÅÇÑ´Ù. "Áß±¹¾î´Â Áß±¹ ¹®È¸¦ ¾Ë°í ÀÖ´Ù. ±×µéÀÇ Áö½ÄÀ» »ç¿ëÇÏÁö ¾Ê´Â Áß´ëÇÑ ÁË¾Ç ÀÏ °ÍÀÔ´Ï´Ù. ´ç½ÅÀÌ ÇÏ´Â ¹«¾ùÀ» ÀÌ°Ü¾ß Á¤»óÀº Áß±¹ °ú¹¬ÀÌ´Ù.
´ç½ÅÀÌ ±×ÀÇ ÀǰßÀ» Áß±¹ ³²ÀÚ¸¦ ¿ä±¸ÇÒ °æ¿ì, ±×´Â ±× ÀÀ´äÀÇ °á°ú¿¡ ´ëÇÏ¿© ³Ê¹« ¸¹À̸¦ »ý°¢ÇÒ °ÍÀÌ´Ù. It takes time for him to ¡®open up¡¯. It¡¯s a matter of trust.¡±
Western discipline
And the other way round? Can China learn from the West? One of the biggest cultural differences Stanley Chow noticed in China in discipline. ¡°For example, when you go to a bus station in Hong Kong, you automatically queue. In China, you can put up a big sign at the bus stop, saying ¡®Please form a queue here¡¯, but they will make sure that they¡¯re the first to get on that bus. Foreigners frown upon this kind of behaviour. The necessary discipline, along with experience in communicating with Western people, is something useful the Chinese can learn.¡±
Keep asking
How do you become a role model for your Chinese colleague? According to Chow the earlier mentioned honesty, as well as transparency and integrity are the key to success. ¡°What you want to do is to make them feel that, even though you are their manager, you are also learning from them. Show them you care about their opinion. A very convenient way to do this is to keep asking questions. Obviously out of real interest, never as a ¡®trick¡¯. Ask about their home town, their culture, their habits, education, wishes, experiences, and ask about their profession. Doing so, you will explore skillsets in your company, you will start to build on trust and encourage them to speak out more freely. All at the same time.¡±
Hybrid business motor
Another tip that Chow would give everyone who comes to China, is to cherish your own values. Why? ¡°People who enter the Chinese market sometimes tend to be personally altered by the Chinese culture too much. They over-adapt. My advice: ¡°Just live the way you are living¡±. China is internationalizing very rapidly, which means that your Western way of thinking is welcome. The Chinese are eager to learn from you. If you want to make your business an all-Chinese thing, why not let the Chinese take care of it themselves? We need to do this together. With a lot of interaction and integration. At the end of the day the business motor will become a hybrid of the different cultures. Exactly what the Chinese are looking for.¡±
Communication Central Group Founded in Hong Kong, headquartered in Shanghai and with offices in Beijing, Chongqing and Shenzhen, CCG has become Asia and China¡¯s premier developer of interactive marketing and communications solutions.CCG offers their clients support in developing integrated strategies encompassing Technology, Advertising, CRM, Streaming, Media, Marketing Intelligence, and Point-of-sale and Loyalty systems.For more information, visit: http://www.commcentral.com/cmslive/ccg/home.jsp |
Printer friendly version of the interview ¡°Hongkie talks Chinese.¡±





































