How do you keep your Intellectual Property secret when it’s your sales pitch?

June 20th, 2007  by China Business Success Stories

How do you keep your Intellectual Property secret when it is your sales pitch?The ex-pat manager’s conundrum in China: how do you protect your IP when your IP is both your product and your sales pitch? For many service-oriented businesses, the very ideas that they are guarding from being stolen must be displayed and discussed in order to promote their business. No one will buy a design or consulting service if they have no

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