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Ron Cune´Â ȯ»óÀûÀÎ ÈÞÀÏ µ¿¾È¿¡ Áß±¹À» óÀ½À¸·Î °æÇèÇß´Ù. Áß±¹¾î·Î, ±³È¯ ÇÁ·ÎÁ§Æ®, ¹× ¿Õº¹ ¿©Çà ´õ °úÁ¤ ±×´Â ±¹°¡¿¡ Á¤ÁøµÇ¾ú´Ù. ÀçÁ¤ÀûÀÎ »ó¿©¸¦ ¹Þ±â¿¡ ±×´Â ±×ÀÇ ¸ðÇèÇß´Ù: ±×´Â Áß±¹À¸·Î ¿òÁ÷¿´´Ù. ÇöÀç ±×´Â º£ÀÌ¡¿¡ ÀÖ´Â À¯±¥ÇÑ »ç¹«½Ç¿¡¼ üÀçÇϰí ÀÖ´Ù ±×¸®°í ±×ÀÇ È¸»ç DragonDancers´Â ¹ø°³ ¼Óµµ¸¦ µµ´ÞÇß´Ù. DragonDancers À¯¸í »óÇ¥ÀÇ µÚ¿¡ öÇÐ: Áß±¹ ¿ëÀº ±×°ÍÀÌ ¿òÁ÷ÀÌ°Ô ÇÏ´Â ±×µé »çÀÌ¿¡¼ ¿ÏÀüÇÑ Á¶È, Çù·Â ¹× Çϸð´Ï¸¦ ÅëÇØ ¹«¿ëÇÑ´Ù. Cune´Â ¼ÂÊ È¸»ç°¡ ¿ëÀÇ ¶¥¿¡¼ µ¿µîÇÏ°Ô ¾î¶»°Ô ¸Å²ô·´°Ô ¿òÁ÷ÀÏ ¼ö ÀÖ´ÂÁö ¼³¸íÇÑ´Ù.
"Áß±¹ »ç¶÷, `¾ó±¼À» À§ÇØ' ¾ÆÁÖ Áß¿äÇÏ´Ù. ü¸é »ó½ÇÀº ±×µéÀ» À§ÇØ ºñÂüÇÏ´Ù, ±×·¡¼ ´ç½ÅÀº ÀçÄ¡ÀÖ ±³ÅëÇϰí Çàµ¿ÇØ¾ß ÇÑ´Ù." Cune´Â À̰ÍÀ» ´Ü´ÜÇÑ ¹æ¹ý ¾Ë¾Æ³Â´Ù: "³ª°¡ ³ªÀÇ Ã¹¹øÂ° ÀÏ¿¡¼ À߸øÇÑ °ÍÀº À̾ú´Ù ¼ÂÊ ±âÁØ¿¡ µû¶ó »ç¶÷µéÀ», Ȱµ¿À» À§ÇØ ±×µéÀ» ¹Ð±â À§ÇÏ¿© °í¿ëÇϰŵç. ¿Ü±³´Â ³ªÀÇ ÀåÁ¡ÀÌ ¾Æ´Ï¾ú´Ù. ³ª´Â ÇöÁö ȸ»ç¿¡ °æÁ¦ÀÇ Haarlem Çб³¿¡¼ 24 ³â ¿À·¡µÈ Á¹¾÷»ýÀ¸·Î ¿©±â¿¡¼ µµÂøÇϰí, ¿ÏÀüÇÏ°Ô °ü¸® ±¸Á¶¸¦ °³ÆíÇϰí´Ù °¡Á¤µÇ¾ú´Ù. Àú°ÍÀº ÀüÇô ¿îµ¿ÇÏÁö ¾ÊÀ¸¸ç, 1°³¿Í ´Þ ¹Ý ¾È¿¡ ³ª´Â °Å¸®¿¡ À̾ú´Ù ´Ù½Ã ¹ÛÀ¸·Î." ºÎºÐÀûÀ¸·Î ±×°¡ Áö±ÝÀÎ Ron Cune¸¦ µ¥·Á¿Â ÀÌ °æÇèÀ̾ú´Ù. ±×ÀÇ DragonDancers´Â Áß±¹ ½ÃÀå¿¡¼ Á¶±Ý ´õ ÁÖÀDZí°Ô ¿î¿µÇÏ°í ½ÍÀº ¼ÂÊ È¸»ç¸¦ À§ÇÑ ÀÌ»óÀûÀÎ Ç÷¡Æ®È¨À» º¸´Ù´Â ±× ±× ´ç½Ã¿¡´Â â¼³ÇÑ´Ù.
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Áß±¹ ½Ã¹ÎÀ» ´Ù·ç´Â °ÍÀº Ron Cune°¡ ÇöÀç¿¡´Â Àß Áö¹èÇÏ´Â ¹«¾ð°¡ÀÌ´Ù, ±×ÀÇ ³×Æ®¿öÅ©´Â ¼ö³â¿¡ °ÉÃÄ ±Þ¼ÓÇÏ°Ô È®ÀåÇϰí.
±×´Â ¾à°£ ¹é±×¶ó¿îµå Á¤º¸ ¸Ç¸ÕÀú ´ç½ÅÀ» Àß ÀûÀÀ½ÃųÁöµµ ¸ð¸¥ ¸î¸î Áö½Ã°¡ ÀÖ´Ù. ¡°Chinese people seem to be more distrustful than the average Westerner, who simply trusts his contracts. Maybe this is a result of what happened during the Cultural Revolution. Communities were set at one another¡¯s throats; the craziness went so far that children sometimes even reported their own parents to the party. Whether that has been the reason or not, by all means it is worth building up a relationship based on mutual trust with your business partner. Regularly inquire about his private situation and make use of everything you know about him. See, for example, to personal promotional gifts. It doesn¡¯t have to be more complicated than that.¡±
Impressive presents
Giving presents to your partners is part of the game in China. Is there more that you need to know about this habit? ¡°Success and status are partially measured here by strong relationships, preferably with high-placed persons, and of course by material goods. But stability within the family is just as important for prestige. For that matter, when presenting a promotional gift, you have the chance of killing three birds with one stone. Do not buy a gift for your partner for example, but for his wife. If you are going to spend leisure time together, then do something with the whole family. In that way you enhance the relationship as well as the family ties and material status.¡±
Double flexibility
With the necessary tact and diplomacy you move more flexibly in the country of Tai Chi, and China itself even doubles your freedom of movement, according to Cune. ¡°An enormous difference with where I come from is the 24-hour economy of China. If I decide on Thursday evening that I feel like going to a concert and I have to take a plane the next day at 12 noon to Shanghai, and in between I also want to do some shopping, then that is all possible. Chinese society is super-flexible. On the other hand, that also means that you shouldn¡¯t look strange – and certainly not become angry – if appointments are cancelled or made at short notice. The timetable for that company trip in 3 months? Forget it; I cannot give you that now. The planning for confirming and reconfirming is the standard here. In a nutshell this country is about: coordination, collaboration, and harmony. And a real DragonDancer feels very comfortable with that.¡±
| DragonDancers is a consulting agency in China, firmly rooted in both the Chinese and the Western cultures. Their strong marketing background and their business network in both ¡®worlds¡¯ enables them to interpret the Chinese market information of each company or product. They offer you: achieving your commercial targets with DragonDancer¡¯s professionalism, dynamic and creative approach. They will help to be successful in China in 3 steps:- Personalized business delegations - Market research, selection of suppliers, consultancy - Outsourcing For more information, check: http://www.dragondancers.nl/eng_index.html |
Printer friendly version of the interview ¡°Chinese Freedom of Movement.¡±





































