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Áß±¹¿¡ ÀÖ´Â ´ç½ÅÀÇ °¡µ¿ °ü¸® ºÎ¸¦ ó¸®ÇÏ´Â ¹æ¹ý

2007³â 6¿ù 13ÀÏ Áß±¹ »ç¾÷ ¼º°ø´ã¿¡ ÀÇÇÏ¿©

Romain GuerelÀÇ

Áß±¹ ºÎºÐÀû I·Î ´ç½ÅÀÇ °¡µ¿ °ü¸® ºÎ¸¦ ó¸®ÇÏ´Â ¹æ¹ý°³ÀÎÀ¸·Î, ³ª´Â °¡µ¿ °ü¸® ºÎ°¡ Áß±¹¿¡ ÀÖ´Â ´ç½ÅÀÇ È¸»çÀÇ ¼º°øÀ» À§ÇÑ °¡Àå Áß¿äÇÑ ºÎ´Ù°í »ý°¢ÇÑ´Ù. ±×°ÍÀº ÀçÁ¤À¸·Î °¡Àå ¼½½ÃÇÑ °Í ¹× ÆÇ¸Å & ¸Å¸Å º¼Áöµµ ¸ð¸£Áö¸¸ ±Ùº»ÀûÀÌ´Ù.
´ç½ÅÀº ¾ÆÁÖ ÁÁÀº Á¦Ç°ÀÌ ÀÖÀ» ¼ö ÀÖ´Ù ±×·¯³ª ´ç½ÅÀÌ Á¦ ½Ã°£¿¡ ¸ÂÃç ±×°ÍÀ» ¹è´ÞÇÒ ¼ö ¾ø´Â °æ¿ì¿¡, ¹«¿ëÇÏ´Ù. ¾Æ¹«µµ´Â ±×°ÍÀ» »çÁö ¾ÊÀ» °ÍÀÌ´Ù. ´É·üÀûÀÎ °¡µ¿ °ü¸® ºÎ¸¦ À§ÇÑ ³ªÀÇ ³¡Àº ÀÌ·¸°Ô ¿©±â¿¡¼­ ÀÖ´Ù:

- °ø±Þ ¿¬¼â´Â Áß±¹¿¡¼­ ¼º°øÀ» À§ÇÑ ´ç½ÅÀÇ Àü·«ÀÇ ¼¾ÅÍ¿¡ ÀÖÀ» °ÍÀÌ´Ù;
- ´ç½ÅÀÌ ¼ºÃëÇÒ ¼ö ¾ø´Â °æ¿ì¿¡ ¾à¼ÓÇÏÁö ¸»¶ó (½Ã°£ ³³Ç°);
- Áß±¹ °áÁ¤ °úÁ¤Àº ¾ÆÁÖ ±æ ¼ö ÀÖ°í ±×·¯³ª °¡Áö°í °¥ ¶§ Áï½Ã ½ÇÇàµÉ °ÍÀÌ´Ù. Áß±¹ µÎ¸ñÀº ¼ö½Ã·Î »Ó¸¸ ¾Æ´Ï¶ó °¡Àå ½Î°í °Í ¶ÇÇÑ °¡Àå ºü¸¦ °ÍÀÌ °Í ¼±ÅÃÇÒ °ÍÀÌ´Ù.
- ´ç½ÅÀÌ Áß±¹ ±×·¯³ª ´ç½ÅÀÇ Ä«Å»·Î±×¿¡ ÀÖ´Â Á¦Ç°ÀÇ ¸ðµç ½ºÆåÆ®·³ ¾Æ´Õ´Ï´Ù¿¡¼­ ÆÇ¸ÅÇÏ°í ½ÍÀº »ý»ê ÇѰ踦 ¼±Á¤ÇϽʽÿÀ;
- ¾ÈÀü ÁÖ½ÄÀ» °¡´ÉÇÑ »¡¸® ¼³Ä¡ÇϽʽÿÀ;
- ´ç½ÅÀÇ ±Ù¼ö¿¡ ÀÖ´Â ¸íÈ®ÇÑ °úÁ¤ ¹× ÀÏ¹Ý °ü¸®, ÀçÁ¤ ¹× ÆÇ¸ÅºÎ¸¦ °¡Áø Á¶È­¿¡ ÀÖ´Â ±¸¸Å ºÎ¼­¸¦ ¼³Ä¡ÇϽʽÿÀ;
- ERP ü°è¸¦ °¡´ÉÇÑ »¡¸® ¼³Ä¡ÇϽʽÿÀ;
- Áß±¹ ȸ»ç´Â °¡°Ý, ¼Óµµ ¹× ¼­ºñ½º ÁúÀ» Æò°¡ÇÑ´Ù. ÀÌ 3°³ÀÇ ¾ç»ó¿¡ ´ç½ÅÀÇ °æÀïÀÚ º¸´Ù´Â ´õ °­ÇϽʽÿÀ;
- ´ç½ÅÀÇ Á÷¿øÀ» ÀÏÁ¤ÇÏ°Ô ÈÆ·ÃÇÏ°í ±¸¸Å ºÎ¼­¿¡¼­ ³»ºÎ °¨»ç¸¦ ƯÈ÷ ¸¸µå½Ê½Ã¿À;
- Bring Foreign expertise at the beginning of your new venture in China and make close connections with the logistics department in your HQ;
- Keep close contacts with China customs. Laws & regulations change very often.

Romain Guerel, www.chinaandi.typepad.com

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