Guanxi or guangxi?

June 6th, 2007  by China Business Success Stories

Guanxi or guangxiTo guanxi or not to guanxi, what actually ís the question? According to many experienced China business consultants, entrepreneurs and trade mission agencies the answer is quite simple. It is ‘do or die’ in business as far as guanxi is concerned.

No clue what guanxi is about? Then try some of the definitions you’ll find on our Web site given bij Lianne Baaij, Ron Cune, and Marc Combe. Or resort to a search on the web. Hint: its correct spelling is guanxi NOT guangxi (the latter is a region in China).

If you already dó know what guanxi is all about, then help us create the best definition of what guanxi means for success in China oriented businesses. Take a 2 minute survey, answering questions like:

• Explain in your own words what guanxi means to you or what your interpretation of guanxi is.
• For what purposes do you make use of guanxi?
• How many clients does your business attract via gaunxi?

By investing those two minutes you will aid a friend of ours writing a thesis on guanxi in business. You will obviously earn loads of guanxi-points for yourself in the process. And to return the favor, Stephanie Lie Sam Foek will give us the premiere of her analysis of the actual value of guanxi in business.

Participate? Visit http://www.thesistools.com/?qid=29264&ln=eng

Don’t forget to subscribe to our newsletter, if you haven’t done so already, to make sure you are one of the first to get the definition of guanxi in relation to business success by email!

PS: Guanxi-tip for those who are new to the subject: subscribe to our newsletter in any event, because in weeks to come we are pretty sure guanxi (and who knows perhaps guangxi also) will be, and probably remain, an often featured and popular topic!

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