SAM Flemmings erste Erfahrung mit China ist mit einer sino-Amerikanischen Software-Firma, in der er chinesische Angestellte für ein Leben in den Vereinigten Staaten ausbildet. Einige gründet Jahre später Flemming, total an der Mühelosigkeit in den öffentlichkeitsarbeiten und in der Unternehmenskommunikation, seine eigene Firma: Internet-Forschung für amerikanische Firmen. Seine Quelle der Inspiration? Die beispiellose Werbung, die Firmen und ihre Produkte auf Internet Foren und blogs genießen. „Dieses ist eine grosse Sache. Es ist nicht gerechte Tausenden Anzeigen, es ist 10 Millionen. Geschrieben durch die wirklichen Leute, reale Erfahrungen über reale Marken, Produkte und Dienstleistungen teilend.“ Zusammen mit seinem chinesischen Cogründer und einer Mannschaft von was er es vorzieht, `Internet-Wort der öffnung Analytiker anzurufen', läßt Flemming jetzt CIC, eine Firma laufen, die auf Forschung, und zu beraten basiert auf Verbrauchergespräch auf BBSs und blogs zur Verfügung zu stellen spezialisiert wird. Wir sind eifrig, um seine Erfahrungen zu bitten.

„Selbstverständlich, ist Sein ein Pionier immer eine Herausforderung. Es gibt keine Handbücher, keine Modelle, nichts über diese Industrie. Wir können auf unsere Erfahrung und Wissen nur bauen. Die Regierung hier in Shanghai ist immer zwar in Richtung zu den neuen Initiativen, in Richtung zu jedermann sehr unterstützend, das neue Jobs verursacht. Wir haben nichts aber gute Erfahrungen gehabt. Und es gibt auch einen großen Vorteil beim Vorangehen: die Tatsache, die wir durch jeden Schritt entwickeln, den, wir unternehmen, bedeutet, daß wir sind Lesen Sie den Rest „des amerikanischen Traums in China“ oder geben Sie eine Anmerkung bekannt

Sie sind jung hoch, ehrgeizig und für eine neue Herausforderung. Looking for a dazzling internship in an ultramodern city in the country with the fastest growing economy in the world, there’s just no getting around Shanghai. But where to start? How to get in contact with reliable companies? Since January 2007 the answer to all of your questions is called: 2-Shanghai!

Lonneke de Greef and Michael Douglas decided to leave the Netherlands to start a company in China. “We saw many requests on the Internet from students who would like to go to China. At the moment China really is one of the most favourite countries for aspiring interns, and in particular Shanghai is very popular. China has a great demand for them too. Reason enough for us to establish ourselves in Shanghai to launch Read the rest of “Go 2-Shanghai” or post a comment

For many, China appears to be enormously far away. With a totally different culture and many practical problems and unknown, sometimes impossible, regulations. Not for Marco de Bruin though. Long before any other molding producer even considered it, his company was using the opportunities China is offering. Today, while the competition is experiencing a difficult time, Quodo Mould Systems is trying to control its remarkable growth.

The company first set foot in China in 2002. “Enthusiastic by what we saw, we immediately ordered the first moulds. That turned out not to be so simple. To have an assignment executed correctly, it is essential to communicate extensively. Not by means of a laptop, conveniently operated from another country, but directly on the work-floor.” Read the rest of “Molding your business for China” or post a comment

It is an important part of your corporate identity; it is the face of the company and it is the connection between business and client. In many ways a brand name can help make your business, or it can effectively destroy you before you even get started. No wonder formulating an effective brand strategy and finding a proper name for your brand can be a lot like walking a tightrope, especially in a country where literally every syllable seems to have a deeper meaning. So how does Vladimir Djurovic, the founder of Labbrand Consulting, Ltd. – a Shanghai based Brand Strategy, Chinese Brand Naming, Trends & Prospective company – manage to be so successful? “It’s a creative job, it’s about selling a style.”

It was not a gold rush that brought Vladimir Djurovic to China. “I was highly interested in the Chinese culture and the linguistic aspect of it. After mastering several other languages, I found a great challenge in learning Chinese. When I took my first course, my teacher wrote one single sentence on the blackboard. It consisted of five characters and we spent an hour and a half to figure them out. From that moment on, I was passionate about Chinese. From that moment on, I was passionate about Chinese. And by now of course it has become more than a means of communicating in the Chinese environment: it is a necessity to do my job. Mandarin is my key instrument.” Read the rest of “Chinese Brand Name philosophy” or post a comment

Conquering the Chinese market is not easy. Fortunately there are many organizations that have the knowledge and experience to guide you in making your first steps on strange soil as successful as possible. One of these organizations is the Benelux Chamber of Commerce. China Success Stories trotted to the office of this Chamber of Commerce to speak with the General Manager, Helmy Koolen.

The Benelux Chamber of Commerce (or BenCham, as they call themselves) arose out of a merger between the Dutch Business Association and the Belgian Luxembourg Business Association in China. “In 2001 the Benelux Chamber of Commerce started a chapter in Shanghai and in November 2004 we opened a chapter in Beijing. At this moment we have over 550 members. We therefore are strong representatives of the Benelux community in Beijing and Shanghai. The BenCham offers three sorts of activities: Read the rest of “China jump-start” or post a comment