En la búsqueda para la esencia de hacer negocio con China, Hong Kong está hablando históricamente un puerto lógico de la llamada. En este CIT dinámicoy con una población de más de 7 millones, nosotros equipo para arriba con Daniël Ben-Ezra, director de los medios de los medios de Spotz. Diciembre de 2005, él separó sus lazos y precisó para China, armado con un planeta solo clasificado bolsillo. ¿Cuáles son sus resultados hasta ahora? ¿Puede él confirmar los prejudicar que prevalecen sobre el chino y negocio el hacer en China? ¿O él disipa forma de choque cultural?

La súplica del negocio de China, Hong Kong particularmente, es como un trapo rojo al Daniël enérgio Ben-Ezra. Esto lo condujo ya en una cierta fuerza de de de viajes asiática típica; de una reunión etapa-manejada con una mayoría de intimidación de participantes, ir de borrachera competiciones que beben en las cenas del negocio. Sin embargo, según él, el boquete corporativo entre Hong Kong y Europa no es ése enorme. “Por supuesto hay algunas diferencias. Las promesas son más fáciles hechas que tendemos generalmente para hacer. Y por lo tanto, están de poco valor. Esto podría ser debido al hecho de que los chinos, en mi experiencia, evitan conflictos. Por lo tanto son rápidos hacer promesas, aunque ellos realmente no entienden lo que usted significa.”

Jerarquía

“Si usted compara la manera europea de hacer negocio con la del chino, la importancia del establecimiento de una red en China es suprema. Por otra parte, las decisiones se toman invariable en la tapa de la pirámide. Hay una jerarquía fuerte. For example, it is a waste of time talking to assistants as they have little or no authority to make decisions. The Chinese are also very bureaucratic, they love the red tape of seals, multiple signatures and copies of forms.”

To put it differently: managing to get in at top level, and not attaching too much value to promises; is that what defines the key to success in Asia? “Of course you should never generalise. To give an impression: even in a relatively small city like Hong Kong, there is a big difference among its inhabitants. Between ‘real’ locals, people born in Kowloon or the New Territories, and Island Chinese. Island Chinese are often American Born Chinese, referred to as ABCs. A local Hong Kong Chinese often speaks poor English, is in general not very assertive and has specific cultural habits. On the contrary, an American Born Chinese is usually very westernized in his take on the world. In addition the inhabitants of Hong Kong, in comparison to the inhabitants of other Chinese cities, are better educated and more sophisticated. Foreigners can easily get by using English in this Metropolis, whereas on the mainland being able to speak a little Chinese generally proves to be of value.”

Trends

Apart from the demographic diversity, there are of course similarities between mainland China and Hong Kong. “The Chinese are equally ambitious and keen to profit from the growth of their super power. The country is developing itself just like the former British colony, to western standards of lifestyle and income. That does not necessarily mean that Europe or the United States of America set the tone. For example Japanese fashion is very trendy and pop stars from South Korea are very popular.”

Essence

When it boils down to how to successfully position yourself between all the other budding trendsetters, Daniël Ben-Ezra is more than emphatic. “The Chinese business culture is hard, ambitious and networking is very important. That demands versatility, determination and an open-minded approach, alongside the willingness to learn and work hard: common sense really. If, on top of that, you are able to communicate clearly, be polite and show respect to others, doors will open, which otherwise would have remained firmly closed. In my opinion, that probably is the key to business success in China!”

Printer friendly version of the interview “China demands common sense.”
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